Category Archives: History

January 9, 1912 The Equitable Fire

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The Equitable Assurance Building Is Destroyed By Fire 100 Years Ago Today

Equitable Building Jan. 10, 1912 – View From The Singer Building © Library of Congress

David Dunlap’s excellent story in The New York Times about the Equitable Assurance Building fire is merely a reminder about how great disasters are eventually forgotten over time. The Triangle Shirtwaist Fire in 1911 took 146 lives and was remembered in various ceremonies on its 100th anniversary.

No such commemorations will be held this year for the Equitable fire which killed six people, including Battalion Chief William Walsh.

The fire took place on a brutally cold day and the water froze quickly and left macabre ruins resembling an ice palace. Continue reading →

30 Vintage Advertisements From The New Yorker Part 2

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Ads From the November 3, 1951 New Yorker, continued

We continue our look at some of the advertisements from this issue of The New Yorker.  To put the prices of goods and services in perspective: in 1951, a first class postage stamp cost three cents; a loaf of bread cost sixteen cents; the minimum wage was seventy five cents per hour and the average salary was $4,200 per year.

For The Men

Of course The New Yorker appealed to the well heeled man as well as the elegantly outfitted woman. (click on any ad to enlarge)

Freeman Shoes –  Men’s shoes have not changed much in sixty years. If the Freeman Shoe is the footwear of the successful man, what is the footwear of the man who fails? Continue reading →

30 Vintage Advertisements From The New Yorker Part 1

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Ads From The November 3, 1951 New Yorker Magazine

I really enjoy looking at old magazines. Those old issues of Life, Look, Collier’s, The Saturday Evening Post and especially The New Yorker uniquely capture the 1920’s-1960’s.

I like the articles, the cartoons and especially the ads.  You read the copy, look at the typography and study the images.  The salesmanship is very direct. Some ads are wordy and try and convince you of the merits of the product. Others let the product stand on its own with few or no words.

I picked a random issue of The New Yorker Magazine from over 60 years ago to look over and picked 30 ads that were indicative of the time.  There are over 100 advertisements in this issue: some are very small, some are full page, some black and white others are in color.

Then, probably more than now, The New Yorker was read by and appealed to the upper crust of society and the ads definitely reflect that.

Here are the first fifteen ads. Click on any image to enlarge.

They Liked To Drink

Those post-war years meant if you were going out, coming home or even at the office you should have an alcoholic drink.

Booth’s House Of Lords Finest Distilled Dry Gin – Probably better than Booth’s House of Commons Gin Continue reading →

Book Review: A Penny From Heaven

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A Penny From Heaven by Max Winkler  (Appleton-Century-Crofts, Inc 1951)

Anyone suffering through the trepidation of an uncertain job market and being out of work with no savings, would find comfort and inspiration by reading Max Winkler’s, 1951 autobiography and ode to America,  A Penny From Heaven.

Even for those not being in the same circumstances, Winkler’s book is a page-turning, lively recreation of the United States at the dawn of the twentieth century.  Achieving the American Dream and leaving behind the “old country” forever, was the goal of millions of ignorant, poor and helpless European immigrants and Winkler conveys the struggle as well as any writer ever has. Continue reading →

New York’s Big Snowstorm Of 1948

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December 19, 1948 – Times Square 8:53 pm

On this day 63 years ago, 19.6 inches of snow blanketed the city.  Here is Times Square in the midst of this snowstorm with only a few pedestrians and cars visible. Because it was a Sunday, traffic was light and the city was able to prepare and battle the storm efficiently. Mayor William O’Dwyer had a force of 18,340 men to remove the snow and keep the city running.

To the disappointment of children on Monday, New York City schools were open.

Looking north from the Times Building we see on the left The Paramount Building with the Paramount Theatre’s marquee lights casting an extreme white glow and on the next block The Hotel Astor. On the right are two iconic neon advertising signs; one for Camel cigarettes between 43rd and 44th Streets and the other for Bond Clothiers between 44th and 45th Streets.

The Bond sign contained nearly two miles of neon and had two fifty foot nude figures at each end, one male and one female. A huge recirculating waterfall between the two figures topped off this amazing advertising sign which was in place from 1948-1954.

Have You Lost Your Marbles?

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1930 Marbles Champion Vincent Sullivan

Marbles is a game that I have never seen anyone play in person in my entire life. When I was a young boy, I had a collection of marbles that my grandparents gave me. I would roll them around and marvel at the beautiful orbs of color, but no one ever taught me how to play marbles. Somewhere among my many apartment moves I did lose my marbles. American children seem to have lost their marbles too, for the game is clearly not popular anymore.

click to enlarge

Marbles as a competitive game is still played, but there are probably more collectors of marbles than there are players worldwide. Continue reading →

MTA Propaganda

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Open For Business  ** Shop 2nd Ave ** It’s Worth It!

A cryptic poster on a city bus that says absolutely nothing. Typical of the MTA.

The punishment for the person who wrote this slogan should be to live in an apartment adjacent to the constant construction.

Below is the text of this MTA sign pictured above that “encourages” shoppers.

The many interesting shops, restaurants and services on Second Avenue are open while MTA Capital Construction builds the Second Avenue Subway. Shop Second Avenue. It’s Worth It!

Visit mta.info and click on the Capital Construction link for more about your local shops, restaurants and services.

The Manhattan Chamber of Commerce is a partner with MTA Capital Construction in support of local establishments as construction continues on the Second Avenue Subway.

This is going to convince anyone to shop in the construction zone?

Lame signs do not get people to shop in an area that is having many of its businesses being decimated by the constant construction for the Second Avenue Subway project. The poor business owners and residents along the construction route have suffered since 2007 and many stores have gone under in the intervening four-plus years.

Solutions, Not Signs

More people might patronize the establishments on Second Avenue if the MTA didn’t in a prima facie way, block access to the stores along the construction path. One side of certain streets appear to be inaccessible. Maybe the MTA could cut down on the hours that allowed filth and noise to be generated. Or just make a conscious effort to make the streets more inviting by not chopping the sidewalks to half their normal width and blocking re-routing crosswalks, making it difficult for pedestrians to stroll.

Plus the area is just plain ugly. It seems little or no thought was given into making the avenue look more appealing.  The fences, walls and temporary banners give Second Avenue a very shabby appearance. In many places Second Avenue looks more like a post-war zone, not a construction zone.

Originally the MTA projected the first phase from 105th Street to 72nd Street of the Second Avenue subway would be completed in 2014.  It is of course delayed and over budget. If they don’t run out of funds it might be completed by June 2018.

One side note: the entire first phase of the original New York City subway from City Hall to 145th Street, (almost nine miles) was built in just over four years from March 27, 1900 – October 26, 1904.

The Day (Almost) Everyone Remembers

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November 22, 1963 President Kennedy Is Assassinated

Richard Nixon Forgets Where He Was When He Heard The News

Almost everyone in the United States who was living on November 22, 1963 can tell you exactly where they were and what they were doing when they heard the shocking news that John F. Kennedy had been assassinated.

That is everyone except Richard Nixon.

Forget the conspiracy theories and all the other unsolvable aspects of the JFK assassination. Nixon’s supposed amnesia of that day is one of the oddest stories related to the assassination.

When I say everyone remembers where they were, I mean everyone. If you think I am mistaken about this, ask anyone who is over the age of 55, and you shall see this is no exaggeration. Continue reading →