More Interesting Ads From The 1910 World Almanac
We continue our look at the 1910 World Almanac And Encyclopedia’s advertising.
The New York World newspaper used their annual publication of the Almanac as a way to advertise their own newspaper.
Why should you read The World?
There are seven good reasons according to the ad.
Considering almost every newspaper in the country had a political bias, The World claimed they were independent in politics. Another chief reason to read The World is that they were indefatigable in gathering news. As proof of their superiority, The World boasted they had more than twice the circulation of any other morning newspaper in New York.
A separate ad for Almanac readers to consider subscribing to The New York Sunday World stated that they were simply the best at everything, whether it be news, editorials, writers, humor etc. The annual cost for a subscription was $2.50.
A fire extinguisher was a necessity few could afford in 1910. Offered here straight out of a Roadrunner and Wile E. Coyote cartoon, comes the “Acme” Fire Extinguisher.
William Charles Keene, president of the Lorrimer Institute asks in his ad, “No More Bald Heads? Baltimore Specialist Says Baldness Is Unnecessary And Proves It.”
Of course it is not true. Continue reading