Tag Archives: 34th Street

Old New York In Photos #39 – 14th Street – Klein’s and Ohrbach’s

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Union Square Looking East Along 14th Street From University Place – February 1954

The Story Of Department Store Titans Of Union Square, S. Klein and Ohrbach’s

14th st looking east Kleins February 1954

It is a brisk February morning in 1954 and on the left is Union Square Park. But dominating this view in the center of the photograph is what was a magnet for generations of bargain-hunting New Yorkers, the large department store of S. Klein On The Sqaure.

S. Klein’s emblem was a measuring square which can barely be seen under the “KLE” in the KLEIN sign in the photo. The “On The Square” tag line was a play on words in that S. Klein was not only located on Union Square,  but implied that they were fair and honest in their dealings – “on the square.” Continue reading →

Old New York in Postcards #5 – Broadway & Fifth Avenue

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Postcards of Old New York –  Featuring Broadway and Fifth Avenue

These postcards generally depict New York from 1900 – 1920. We are concentrating this batch on the well traveled areas of Broadway and Fifth Avenue.

pc Broadway S Warren St

As the brief description on the card says we are looking south and east along Broadway from Warren Street. The trees on the left belong to City Hall Park. The wide building with the large central rotunda is the main branch of the General Post Office, which was demolished in 1938. Behind the Post Office stands The Park Row Building, which at 391 feet was the tallest office building in the world when completed in 1899. The Singer Building surpassed the height of The Park Row Building in 1908. To the right of The Park Row Building stands the 26 story St. Paul Building built in 1896 and demolished in 1958.

Interesting to note: the flags are at half-staff on the Postal Telegraph and Cable Company Building on the right. Continue reading →

Old New York in Photos #19 – First Traffic Light Signals

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First Traffic Light Signals –  Fifth Avenue and 34th Street, 1922

The Beginning of New York City’s Traffic Lights

This ornate traffic light at 34th Street, was one of seven put up in New York City on the heavily traveled Fifth Avenue in 1922.

The city had experimented with traffic signals in 1917 when a device invented by an engineer, Foster Milliken, was installed at the intersection of Fifth Avenue and 57th Street. The device was a revolving flashlight that would flash signals as red to stop and green for go.  This may sound ridiculous now, but in the early days of traffic signals there was no standard for color relating to traffic. Continue reading →

Old New York in Photos #13 -Herald Square Before The New York Herald

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Herald Square, Before It Became Herald Square circa 1888

34th Street where Sixth Avenue and Broadway intersect is known as Herald Square because the New York Herald newspaper had their building located there. It was designed and completed in 1894 by the famous architectural firm of McKim, Mead & White.  The building was torn down in two phases, 1928 and 1940. Continue reading →