Category Archives: History

Old Time Ads From The 1910 World Almanac – Part 1

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Huckesterism 101 – Useful? Crazy?  How Products Were Advertised In The 1910 World Almanac

1910 World Almanac Red Nose Pimple Face P1060727

Red Nose and Pimple Face? Bendiner & Schlesinger Druggists on 3rd Avenue and 10th Street have something to help you.

One big difference between old advertising and today’s advertisements, is that today you sometimes have to scrutinize the ad to discover exactly what it is they are trying to sell to you.

Image plays a greater part in modern advertising.

Back in 1910 it was the words that counted.

When you look at old advertising you will notice that the copywriter gets right to the point about the product, though somewhat verbosely.

One thing has remained the same: advertisers used the same swaggering claims back then that they use today.

Even if they are completely false.

Here are some sample advertisements from among the hundreds contained in the 1910 World Almanac. Click on any image to enlarge.

1910 World Almanac Fat is Fatal P1060750

 

1910 World Almanac Fat is not Good Flesh P1060729

 

 

 

 

 

 

As long as their have been people unhappy with their weight, there have been people and companies who will exploit mankind’s battle with their waistlines. Loring & Co. marketed reducing tablets warning customers that “Fat Is Not Good Flesh.” Their reducing tablets tapped into something back then that is popular today: they contain no chemicals and are made wholly of roots and herbs.

Dr. J. Spillenger of New York City uses endorsements from customers and a dramatic illustration, while warning readers that “Fat Is Fatal.” New York City Mayor Michael Bloomberg would agree with the good doctor. What Dr. Spillenger does not say is exactly what his methods are to help you lose weight. Whatever his method, it involves not starving or exercising. “Rheumatism, Asthma, Kidney and Heart Troubles will leave as fat is reduced. Don’t take my word for this: I will prove it at my own expense,” the copy reads.

Sure, Doctor…sure.

1910 World Almanac Corpulent People P1060748Then there are those people who had no desire to lose weight but merely appear slimmer. Continue reading →

The Stowaway

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Illegal Immigration 1931

Stowaway 4 16 1931

Stows Away in Box To Enter America

He tried to come to America in a box of hats, but now he has to go back to France. Louis Chianese nailed himself carefully in a wooden box, with biscuits, chocolate and water. On the outside was printed the legend that the box contained hats for a New York department store. Young Louis stood it for two days in the hold of the liner Lafayette – that was enough. He fired two revolver shots and was quickly released. Here he is on deck of the ship in New York, box and all. He says he will never try it again. – Associated Press Photo 4-16-31

20-year-old Louis Chianese said to his parents before leaving home without their knowledge, “I will go to America even if I have to go in a box!” His parents probably did not take him literally, but the box Chianese ended up in measured 7 by 2 by 3 feet. When the box was initially delivered to the pier in Havre, France, it was placed upside down.  Chianese said, “I thought my head was going to burst.” He almost accidentally burned himself to death when he struck a match inside the box to consult his watch to check the time. The box caught fire. Luckily he was able to extinguish the fire.

According to follow-up news reports, Chianese was actually in the box five days, not two, and it was his parents who alerted the shipping company to search for their son after he had been missing for days. The tip off was they received a packing and shipping bill for the box.

After he was returned to France, Chianese ended up in  a slightly larger confined space – he was sentenced to 15 days in prison.

Old New York In Photos #28 – New York City Early Color Photos

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New York City In Old Color Photographs At The Turn Of The Century

Mulberry Street Detroit Publishing Company

Mulberry Street in color New York City 1900

Life was colorful in turn of the century New York City. But because almost all the photographs we see from that era are in black and white, it is hard to imagine what the city looked like in its full color glory.

The Library of Congress holds the incredible collection of The Detroit Publishing Company who manufactured postcards and chronicled the world with their photographs from 1880-1920.

One of the processes used to achieve color was called the photochrom. Photochrom’s are color photo lithographs created from a black and white photographic negative. Color impressions are achieved through the application of multiple lithograph stones, one per color. In 1897, the Detroit Publishing Company brought the process over from Switzerland where it was first developed.

The images presented here were eventually used for postcards. Here is a look at New York circa 1900 in high resolution color photographs. Click on any image to vastly enlarge.

South Street Brooklyn Bridge 1900 Detroit Publishing

South Street and Brooklyn Bridge 1900

Looking north along South Street with the Brooklyn Bridge in the background. This was still the age when shipping and boats crowded the harbor.

City Hall 1900 Detroit Publishing

City Hall New York City 1900

City Hall looking northwest with a sliver of City Hall Park on the bottom extreme left. Continue reading →

Old New York in Postcards #5 – Broadway & Fifth Avenue

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Postcards of Old New York –  Featuring Broadway and Fifth Avenue

These postcards generally depict New York from 1900 – 1920. We are concentrating this batch on the well traveled areas of Broadway and Fifth Avenue.

pc Broadway S Warren St

As the brief description on the card says we are looking south and east along Broadway from Warren Street. The trees on the left belong to City Hall Park. The wide building with the large central rotunda is the main branch of the General Post Office, which was demolished in 1938. Behind the Post Office stands The Park Row Building, which at 391 feet was the tallest office building in the world when completed in 1899. The Singer Building surpassed the height of The Park Row Building in 1908. To the right of The Park Row Building stands the 26 story St. Paul Building built in 1896 and demolished in 1958.

Interesting to note: the flags are at half-staff on the Postal Telegraph and Cable Company Building on the right. Continue reading →

Part 5 Vintage New York City Books With Great Art Deco Dust Jackets

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The Art of The Book #5 – New York City Deco Dust Jackets From The 20′s & 30′s

As we complete our look at New York City books from 80+ years ago, some of these dust jackets incorporate photography into their covers which the other dust jackets we have featured do not. (click on any photo to enlarge)

Art Deco dj Portrait of New YorkPortrait Of New York by Felix Riesenberg & Alexander Alland, New York: Macmillan, 1939 dj illustrator, Alexander Alland

Felix Riesnberg (1879-1939) was a civil engineer and master mariner. He was a polar explorer and wrote numerous books with nautical themes. Portrait of New York ventures among the populace and is an accurate description of the city and its people.

Alexander Alland (1902-1989) was a master photographer and the book shows a small sample of his immense talents. Continue reading →

Part 4 Vintage New York City Books With Great Art Deco Dust Jackets

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The Art of The Book #4 – New York City Deco Dust Jackets From The 20′s & 30′s

Continuing our look at the those great New York City books from 80 years ago, here are more great dust jacket covers. (click on any photo to enlarge)

Art Deco dj Hacking New YorkHacking New York by Robert Hazard, New York: Charles Scribner’s Sons, 1930 dj illustrator, unknown

The first book of its kind – anecdotes of a New York taxi driver. Even back then the meter could be rigged and Hazard explains how it was done. The dust jacket is gorgeous and unfortunately the artist is unattributed. Continue reading →

Part 3 Even More Vintage New York City Books With Great Art Deco Dust Jackets

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The Art of The Book #3 – New York City Deco Dust Jackets From The 20′s & 30′s

We continue with our look at vintage books about New York City with great dust jackets. (click here to read part 1 and here to read part 2)

Starting with a look at an all-time classic of deco design, New York Nights. (click on any photo to enlarge)

Art Deco dj New York NightsNew York Nights by Stephen Graham, New York: George H. Doran, 1927, dj illustrator, Kurt Wiese

A native of Scotland, author Stephen Graham (1884-1975) goes on a tour of  jazz age nightclubs, speakeasies and cabarets. Graham provides the grittier side of life in an up to the minute description of prohibition New York neighborhoods, establishments and people.

Kurt Wiese (1887-1974) illustrated over 300 books and later became an award-winning children’s book author. Besides the knockout jacket cover, Wiese drew all the illustrations contained in the book. This was the first American book he worked on. Continue reading →

Part 2 More Vintage New York City Books With Great Art Deco Dust Jackets

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The Art of The Book #2 – New York City Deco Dust Jackets From The 20′s & 30’s

We continue our look at some great New York City books from the 1920’s and 1930’s with exceptional artwork on their dust jackets. (click here to read part 1)

We begin with graphics on a dust jacket worthy of a large size poster from the quintessential art deco New York book. (click on any photo to enlarge)

Art Deco dj New York Paul MorandNew York by Paul Morand and Joaquin Vaquero Palacios. New York: Henry Holt, 1930, dj illustrator, Joaquin Vaquero Palacios.

A witty description of New York, via French writer Paul Morand, (1888-1976) from four visits he made to New York, none longer than a month, from between 1925-1929. Morand later became a supporter of the French Vichy regime.

Joaquin Vaquero (1900-1998) as he is credited in the book without the Palacios surname, was a Spanish architect and painter. His paintings are held in museums across the globe. Continue reading →

Part 1 Vintage New York City Books With Great Art Deco Dust Jackets

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The Art of The Book #1 – New York City Deco Dust Jackets From The 20’s & 30’s

From the 1920’s until the 1940’s, book publishers put out some phenomenal books about New York. They also hired talented artists to design the book’s dust jackets.

The eye-catching art deco graphics were meant to attract potential buyers. Unfortunately, most people who purchased books 80 years ago would discard the dust jacket once they brought the book home with them.

Because of that, many of these books from that time are very scarce in their original dust jacket.

This is the first part of a five part series looking at the dust jackets of books about New York City, the artists that created the work and the authors.

Below are some fine examples of New York City books from the golden era of publishing.

(click on any photo to enlarge)

Art Deco dj New York By QuexNew York by Quex.  New York: David McKay, 1928, dj illustrator, Dixon (possibly Arthur A. Dixon)

Quex was the pseudonym of reporter George H.F. Nichols (1881-1933) of The Evening News of London. Nichols was at the time of his death one of the highest paid reporters in the world. Nichols was the originator of articles written in the form of “the diary of the man about town.” Quex’s observations about about New York are well worth reading.

The dust jacket is classic New York, but I am unsure about the attribution to Arthur Dixon, so we will leave biographical information out until someone can provide a conclusive identification on the artist.

Continue reading →