Stand Up Straight Please, This Is A Publicity Stunt
New York, NY – Miss Lillian McKevitt, of Jackson Heights, New York is chosen as “Posture Queen” from among forty beautiful Walter Thornton models who demonstrated exercises to provide good posture in celebration of Good Posture Week (May 4-11), has her posture matched by Mr. Thornton with that of Sgt. Lester Hare of the military police of the Canadian army, who attended the matinee performance on the penthouse terrace of the Mayflower Hotel. – April 27, 1942: Acme News Photograph
By whom Lillian McKevitt was chosen Posture Queen is not noted in the news photo caption.
The interesting story here is about the modeling agency Lillian came from, The Walter Thornton Modeling Agency which began its business in 1931.
A June 27, 1948 Associated Press article describes how Walter Thornton created the World War II “Pin-Up Girl.” Strangely this is based only on Walter Thornton’s assertion.
The story goes, “while in the service, Thornton pinned his girlfriend’s picture to the canvas wall of his tent. The pin put a hole in the tent and the Sergeant put Thornton on K.P. (Kitchen Punishment duty). The new soldiers however lived in lush barracks and could pin up pictures of pretty girls without punching a hole in the wall. So one day in 1940, Thornton dug out about 5,000 photos of girls from his modeling agency and sent them to Fort Dix, NJ. The idea was a winner and the World War II pin-up girl was born.”
Allegedly.
Thornton also put on a hair-pulling match in 1940 at Palisades Amusement Park which we previously profiled here.
Time Magazine noted in 1954, “He (Thornton) also has shown a talent for getting publicity for Walter Thornton.” Continue reading


















