Joltin’ Joe Enjoys Smoking Camel, The Cigarette With 28% Less Nicotine
Joe DiMaggio’s swing takes up half the space in this Camel cigarette ad which ran in Time Magazine April 6, 1942. It’s as good a way to promote smoking than just showing DiMaggio smoking.
Capturing reader’s attention is always the hard part of magazine advertising. So the series of photos of DiMaggio’s swing probably gets you to examine the page. Generally people buy news magazines to read them, not look at the ads.
Companies have always believed that to attract customers, you should have a celebrity push your product. Continue reading










