And They Are Doing This Because?

On a hot July day, is there anything more entertaining than a contest featuring beautiful women pulling each others hair?

If you agree, then this July 11, 1940 news photograph entitled “Models in Hair Pulling Match” should fit the bill.

The caption reads as follows:

Palisades Park, N.J. – In the first official contest of its kind, two dozen beautiful New York models competed in a hair pulling contest at the Palisades Amusement Park on July 11th. Object of the contestants was to drag their opponents across a finish line by their lustrous locks. Here are Florence Goodman (top) and Alice Schinkel battling it out for championship near the finish line. Florence was declared the winner of the knock-down, drag ’em across contest. 7-11-40 credit: Acme