Is Every Arena Owner A Corporate Whore?

Looking at Rush’s upcoming concert tour of North America I noticed something interesting.  Take a look at this schedule:

Out of 34 venues only one arena is not named after some corporation (The Palace in Michigan).

No arena except The Palace has the name of the city it is located in or attaches the local sports team to its name. Virtually every arena has sold its “naming rights.” Yes, arenas today still have unique names if you consider auto companies, airlines, tech companies, mega-banks and their ilk to be representative of the city.

If someone asked me where The Quicken Loans Arena, The Jiffy-Lube Live Amphitheater or The Honda Center was I’d be hard pressed to tell you. What do these corporate names say about the cities and the arenas they stuck their names on?

Up until the 1970’s most arenas and stadiums were clearly defined: The Boston Garden; Detroit Olympia; The Montreal Forum; Memorial Stadium in Baltimore; The Spectrum in Philadelphia; Maple Leaf Gardens in Toronto; Buffalo Memorial Auditorium; Pittsburgh Civic Arena – and on and on it went for traditional names. The Buffalo Bills were one of the first to do a naming rights deal with Rich Stadium in 1972 and the practice picked up steam in the 1990’s to the point of obliterating almost all historic stadium and arena names. Corporate naming rights are now expected if a new facility opens up. Continue reading →