Tag Archives: Jacob Ruppert

A Tour Of The Jacob Ruppert Brewery – 1939

How Beer Was Made At The Jacob Ruppert Brewery

Ruppert Brewery 3rd Ave 91st St

Massive fortress-like building of the Ruppert Brewery Third Avenue 91st St. 1940  photo: NYC Municpal Archives

Jacob Ruppert is mainly recognized as the man who bought Babe Ruth from the Red Sox in 1919 forever changing baseball. With that one transaction, Ruppert, the Yankees co-owner and his management team began a dynasty.

To older New Yorkers the name Ruppert also meant beer. The Ruppert Brewery was between 91st and 92nd Street from Second to Third Avenue. Continue reading

Free Beer For Life – 1950

Drink Up, While It Lasts

Free Beer For Life 11 18 1950

Free Beer For Life

New York – Chief Petty Officer Kenneth Slamon, 33, of Portland, OR, samples first installment of a lifetime’s supply of beer, which a brewery President awarded him. The beer biggie was watching a television quiz show on which Slamon was co-winner of a $6,350 prize. The sailor said he’d spend his share on “an annuity for life — in beer.” This impressed the beer exec so much that he has arranged for Slamon to get free beer for life. Credit (ACME) 11-18-50

The beer company was the Jacob Ruppert Brewery famous not only for its Knickerbocker and Ruppert beer, but for its longtime owner Jacob Ruppert (1867-1939) who also owned the New York Yankees.

As the news caption notes, Fred Linder, president of the Jacob Ruppert Brewery happened to be watching the program Chief Slamon appeared on and said, “If Chief Slamon wants cold beer so much, then we don’t want his money. He’ll get free beer for the rest of his life.”

The brewery then began sending him a free case of beer every month no matter where he was stationed by the navy.

Unfortunately for Chief Petty Officer Slamon, the Ruppert Brewery closed its doors in 1965 shortchanging his lifetime supply of free beer.

Slamon, a Pearl Harbor survivor and veteran of World War II, Korea and Vietnam, lived another 32 years without his free beer, and passed away August 4, 1997.