Tag Archives: Times Tower Building

Old New York In Photos #138 – Times Square From The Roof Of The Times Tower Building

Birdseye View Of Times Square From The Times Tower Building c. 1910

Times Tower Building Roof view of Times Square c 1910 photo - Keystone-Mast Collection, UCR/California Museum of Photography, University of California at Riverside

Our view comes from the Keystone Mast Collection and shows the rapidly developing Times Square.

But as you can see, north of 42nd Street there are no skyscraper buildings. While many eight to ten story buildings dot the landscape, the tallest structure in this vicinity is the building where the photo was taken from. Continue reading

New York City Celebrates New Year’s Eve – 1908

New Year’s Eve In New York City 1908

New York City New Years Eve Times Square 1907 Leslies Magazine Dec 26 drawn by Sigurd SchauThis December 26, 1907 cover of Leslie’s Illustrated Weekly magazine shows what the scene would be like on New Year’s Eve 1908.

How “the merry crowds in New York welcome the new year” has not changed all that much in 114 years.

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Old New York In Photos #126 – Times Square 1906

Times Square 1906  – The New Hotel Astor, Olympia Theatre & Surroundings

Times Square New Astor HotelThis stereoview image of Times Square was taken by the H.C. White Company in 1906. Before The New York Times moved their headquarters here it was called Long Acre Square.

The view is titled, “New Astor Hotel and 20 story Times Building.” We are looking south from 46th Street towards the New York Times Tower. The flatiron-style building opened in 1905. The building was mutilated in 1965 when purchased by Allied Chemical. Today it is unrecognizable after it was altered again in the twenty first century to become a giant garish billboard.

Hotel Astor

On the right is the 500 room Hotel Astor comprising 14 city lots from 44th to 45th Street where Broadway and Seventh Avenue intersect. The 10-story Hotel Astor cost owner William Waldorf Astor over $7 million to build and furnish. The land was purchased decades earlier as farmland  by his great-grandfather John Jacob Astor for $100 an acre. The Grand Ballroom was a baroque masterpiece.

Hotel Astor Grand Ballroom interior 1904

After some labor related delays Continue reading

Old New York In Photos #113 – 42nd Street Looking West 1906

42nd Street Looking West From Sixth Avenue c. 1906

42nd Street c 1906 Keystone-Mast Collection, UCR/California Museum of Photography, University of California at RiversideOur photograph of 42nd Street is from the Keystone-Mast Collection, UCR/California Museum of Photography. Keystone was one of the leading providers of stereoviews at the turn of the century.

The Keystone photographer shot this unusual second story viewpoint sometime around 1906.  The New York Times Tower Building was the new addition to the city’s skyline. Continue reading

Old New York In Photos #97 – Long Acre Square 1908 & How Times Square Got Its Name

Long Acre Square 1908 aka Times Square And The Man Who Named It

Times Square Long Acre Square 1908 photo Library of Congress

Fashionable ladies, trolleys, horse drawn vehicles and turn-of-the-century buildings abound in this picture of Long Acre Square otherwise known as Times Square.

This photograph looking south down Broadway from 45th Street is identified by the Library of Congress as Long Acre Square circa 1911. The date is close, only off by three years. At the end of the story we have a cropped high resolution version of the same scene and every detail is crystal clear.

Taking a closer look at the left side of the photograph we can see an ad for Richard Carle (1871-1941) in the musical comedy Mary’s Lamb in front of The New York Theatre. The show played from May 25 – September 5, 1908. Richard Carle not only starred, produced and staged Mary’s Lamb but wrote the book, music and lyrics!  The amazing Carle would later appear in motion pictures acting in 45 films including Ninotchka, The Great McGinty and The Devil and Miss Jones

Next to the Mary’s Lamb advertising sign, is an advertisement for The Ziegfeld Follies, obviously of 1908, at the Jardin de Paris which ran from June 15 until September 4, 1908.

The Jardin De Paris, was part of the Olympia Theatre entertainment complex located at 1514-16 Broadway at 44th Street (opened November 25, 1895, demolished 1935).  The Jardin de Paris was located on the roof of The New York Theatre.

Roof garden’s were popular around New York City at the turn of the century. There was no air conditioning in theaters so roof gardens gave audiences a chance to enjoy a show during the hot summer months out in the open air. The roof garden of The New York Theatre underwent many name changes depending on who was the manager of the theater. It was showman Florenz Ziegfeld who in 1907 renamed the space Jardin de Paris when he gave the evening’s entertainment a French atmosphere.

There is a small poster only visible in the high resolution photo, advertising Hattie Williams at The Criterion Theatre, also part of the Olympia complex. The Williams musical, Fluffy Ruffles, ran from September 7 – October 17, 1908.

Therefore this photo was taken in the summer of 1908.

On the corner of Broadway and 43rd Street we can see the signage and two buildings of the world famous Rector’s restaurant. Adjacent to Rector’s is the Hotel Cadillac. Behind the Hotel Cadillac, the tallest building visible is the Knickerbocker Hotel on 42nd Street. Much further in the distance almost looking like it is blocking Broadway’s continuation is Macy’s.

At the extreme right of the photo we can see a sliver of the New York Times Tower Building which gave Times Square the name it’s known by today.

Long Acre Square?

Previous to being called Times Square this area was known as Long Acre or Longacre Square. In London, Long Acre was the name of the area where the horse and carriage businesses were located. In the 1870s New York’s carriage trade had settled in the 42nd – 47th street area and  New Yorkers began calling the area Long Acre Square after the London counterpart. The first mention of Long Acre Square found in print is an 1883 New York Sun advertisement for Barrett House a hotel, at 42nd Street and Broadway.

Besides the obvious: the New York Times moving to the area and building their headquarters there, how did Long Acre Square become Times Square?  Continue reading

Aerial View of West 42nd Street – 1927

West 42nd Street Looking East Towards Times Square

1927 42nd Street aerial view

This postcard view taken by Irving Underhill is undated, but a little detective work led to the date of 1927. Along 42nd Street is a billboard for the movie King of Kings. Further down the block a movie marquee advertises the film 7th Heaven, both released in 1927

In this photograph of West 42nd Street the tallest structure visible is the Paramount Building on the left also completed in 1927. The building once housed the Paramount Theatre.

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Old New York In Photos #65 – Construction of The New York Times Building 1904

The New York Times Tower Building Under Construction – 1904

New York Times Building under constructionRecently I had the misfortune of passing through Times Square, now a symbol of the mall-ification of New York.

Dead center, standing at 42nd Street where Broadway and Seventh Avenue diverge is the mutilated former New York Times Tower Building. The iconic building that gave Times Square its name, is now basically an electronic billboard. Before The New York Times moved from Park Row to their new headquarters, this area was known as Longacre Square. We covered the history of the building in a previous story.

What was once a classic building has become emblematic of the entire area. Times Square now means: chain stores, thick crowds moving s-l-o-w-l-y and solicitors every five feet hawking something. Then there’s a bunch of beggars in costumes who somehow get paid by having chump tourists hand over money to take a picture with them.

Our photograph from above shows the New York Times Building in the midst of construction in 1904.  The George A. Fuller Construction Company advertises that they are erecting the new skyscraper. The Fuller Company put up a similar building on a triangular plot two years previous to this at 23rd Street, the much beloved Fuller Building, better known as the Flatiron Building. Continue reading

Old New York In Photos #61 – Times Square & Broadway at Night – 1911

Broadway At Night – 1911

Broadway Times Square at night 1911

Photograph 1 Times Square at night

The glow of streetlights wash out some portions of this interesting view of Broadway looking south from 43rd Street in Times Square. But for the most part, many details can be seen in this unusual nighttime view taken by The Detroit Publishing Company. There was no date associated with the picture at the Library of Congress which archives the Detroit Publishing Company’s holdings; it is listed as circa 1900-1915. So how can narrow down an approximate date?

The main clue is in the marquee of George M. Cohan’s Theatre on Broadway and 43rd Street which heralds the musical The Little Millionaire which ran from September 25, 1911 through March 9, 1912.

The other clues are the billboards posted on the building to the right of the Cohan theatre advertising Broadway productions; one proclaiming “It’s a Hitchcock Conquest”; another for Mrs. Fiske, and another for a drama called Bought and Paid For. Raymond Hitchcock’s play The Red Widow ran from November 6, 1911 to February 24, 1912. Bought and Paid For had a long run from September 26, 1911 until October 1912. But the advertisement that narrows the date down is for a musical titled Peggy which only ran from December 7, 1911 to January 6, 1912. Of course the advertisement could have remained up after the show had closed, but with ad space being valuable in Times Square, it is unlikely.

Checking the Library of Congress’ holdings we find a second similar photo almost certainly taken the same night of Times Square from 46th Street looking south,

Times Square at night 1911

Photograph 2 Times Square at night

A few more interesting things to notice while zooming in on the details of the second photograph: Continue reading

New Year’s Eve Celebrations Of The Past, New York City 1906

Festivities In New York City On New Year’s Eve 1906

A couple of years ago we featured photos of Times Square and New Year’s celebrations from the 1950’s – 1960’s. This time we went back in time a bit further to New Year’s Eve 1906.

Probably something you never thought about: where else did New Yorkers celebrate New Year’s besides Times Square, which started drawing crowds in 1904 with the completion of the New York Times Tower Building?

The answer is all over the city at various churches, hotels, restaurants and clubs, with Trinity Church being a focal point for large crowds.

Seen below is the crowd outside of Trinity Church at Broadway and Wall Street on New Year’s Eve 1906 awaiting the arrival of 1907.

New Year's Eve 1907 outside Trinity Church

It proves again that celebrating the New Year has not changed that much over the years. People have always liked to congregate on New Year’s Eve in New York City even in freezing weather. It’s just that back then the majority of celebrants were New Yorkers, unlike today where many revelers are visiting from all over the globe.

Here is how the New York Tribune described Continue reading

Old New York In Photos #29 – Times Square In Vintage Color Photographs

Advertisements & Scenes of Times Square In Vintage Color Photographs 1954

Times Sq 7 1954

It’s been almost 60 years since these photographs were taken by an anonymous amateur photographer who was interested in the signage, ads and the streets surrounding a vibrant, now vanished Times Square.

The city began sterilizing all the flavor from the crossroads of the world in the late 1980’s. It was a few years later that most New Yorker’s began noticing the mall-ification of Times Square. True, Times Square had denigrated into a rather sleazy place from the mid-1960’s until the “revitalization” took place. But what has it become?

For anyone who lived through Times Square’s final heyday in the 1950’s, today the place must seem extremely distasteful with its countless tourist barkers, ill-planned pedestrian plazas and glass monolith buildings sheathed in gaudy LED light ads. It’s overcrowded with people moving slowly, chain stores, costumed kitsch characters and modern day hucksters hawking their products to tourists for a “real New York experience.” Give me the days of three card monte games and prostitutes over eight people wandering around in Mickey Mouse costumes any day.

As Nik Cohn said in 1997, ‘Times Square has always changed every 20 years. But this time it’s changed to a corporate, generic American city that doesn’t particularly express the uniqueness of New York.”

Times Sq  looking southeast 1954But let’s go back in time to 1954 when it was a better time for Times Square. Legitimate theatre was still great, movies offered up Cinemascope entertainment and real Broadway characters (not criminals and freaks) roamed the streets.

Enjoy these Kodachrome views of what you would have seen looking around Times Square on a sunny, warm July day in 1954.

Minimal commentary has been added for identification purposes. Click any photo to enlarge.

Times Sq 6 1954Times Square looking south from 46th Street. Shown are: Times Tower Building, Bishop’s Crook Light, Hotel Astor with The Astor Roof Garden, Victoria Theater showing About Mrs. Leslie starring Shirley Booth and Robert Ryan, on the extreme left a portion of the statue for the giant block long Bond Clothes advertisement.

Times Sq 1954 1Looking west from Broadway and Seventh Avenue along 45th Street. Shown are: the Astor Theater with a large billboard for Indiscretion of an American Wife starring Jennifer Jones and Montgomery Clift, and Rodgers and Hammerstein’s musicals Me and Juliet  and The King and I, and the 26 story Hotel Piccadilly at 227 West 45th Street. Continue reading