Five Classic New York City Saturday Evening Post
A magazine with great cover art? The New Yorker fits the bill with every issue having an illustration adorning the covers since beginning publication in 1925.
Over the course of the 20th century photography eventually replaced magazine cover art. But if there was a magazine that could give The New Yorker a challenge in the cover art department, it would be The Saturday Evening Post.
If The New Yorker was the quintessential representative for sophisticates, then The Saturday Evening Post represented the rest of America. The covers of The Saturday Evening Post mirrored America, the same way The New Yorker echoed New York.
Arguably no New Yorker cover artist past or present is widely known to most Americans. The Post fostered the career of a legendary artist, Norman Rockwell. From the late teens until the 1960s Rockwell drew an astounding 321 covers for the magazine. Rockwell’s name and work is still recognized by millions of people nearly 40 years after his death.
But what of the hundreds of other talented artists who illustrated magazine covers? There were only a few artists who worked for both the New Yorker and The Saturday Evening Post. Each magazine wanted exclusivity considering the illustration style was at times somewhat similar.
Every now and then, the Post would feature a New York City scene on its cover.
Here are five examples from the 1940s.
John Falter (1910-1982) drew over 120 covers for the Saturday Evening Post. The April 30, 1949 cover shows Central Park and the skyline of the upper east side. The original cover Falter submitted had a lightning bolt and a rainbow simultaneously, which concerned the Post’s editors. They consulted the weather bureau asking if it was possible to have both lightning and a rainbow appear at the same time? The weather bureau replied they had never seen the phenomenon but where weather was concerned “anything could happen.”
The Post’s Art Department decided to remove the lightning and the illustration appeared as seen here.
Constantin Alajalov (1900-1987) was one of those few artists who worked concurrently for The New Yorker and The Saturday Evening Post. The February 12, 1949 cover has a young lady in a travel office dreaming of getting away from the cold as she’s surrounded with posters advertising sunny locales. Note there is something never seen in New York City anymore: clotheslines connected from building to building. Alajalov originally drew snowflakes falling in the courtyard, but then decided to remove them when he thought: would anyone be drying clothes in a snowstorm? Probably not. So either remove the clotheslines or the snowflakes. Alajalov chose to remove the snowflakes. Continue reading