Tag Archives: Sixth Avenue

7 Old Ads Of New York Businesses From 1874

How Macy’s, Tiffany & Co. And Other New York Firms Advertised Their Businesses In 1874

Macy's Ad 1874 The 1874 book New York Past and Present by Charles Edwin Prescott (Mercantile Publishing) contains interesting advertising which provides a look at how various companies sold their wares.

Some companies or the buildings they occupied in 1874 are still here today, other companies vanished long ago without a trace and are completely forgotten.

Click on any advertisement to enlarge.

R. H. Macy was down on 14th Street at the corner of Sixth Avenue. They had a collection of buildings joined together on 14th Street as the company kept growing throughout the late 1800’s. They moved to their Herald Square location in 1902. I remember up until the 1980’s looking up at some of the buildings on 14th Street and still being able to see the Macy’s red star emblazoned on the facades of a few buildings.

In 1874 Macy’s top line for advertising was that they were “importers and dealers of embroideries and lace goods.” The rest of the ad goes on to describe carrying goods:”various ladies’, gents’ and childrens’ furnishing goods,” “white goods,” “fancy goods” and “kid gloves”

Colton Dental Ad 1874The advertisement for the Colton Dental Association located at 19 Cooper Institute says they originated the use of “laughing gas for the painless extraction of teeth.” Who knew?

In the 19th century, people were really scared of the dentist because it was generally a painful experience. The interesting part of the ad: “77,228 patients without a failure or an accident.”

Zero Refrigerator Ad 1874Seeing the word “refrigerator” in an 1874 ad may cause you to do a double take. But this is not a modern refrigeration system advertised by Alex M. Lesley, the manufacturer of the Zero Refrigerator with offices located at 224 -226 West 23rd Street. The Zero Refrigerator was merely an icebox with “water, wine and milk cooler.” Mr. Lesley simply says the Zero “is the best food and ice keeper in the world.” The world’s first refrigerator was built in 1834. Refrigerators for home use didn’t come into existence until 1913.    Continue reading

Old New York In Photos #16

Gold & Silver – Highest Prices Paid – 1937

The year is 1937 and we are looking north on the west side of Sixth Avenue.  The Sixth Avenue Elevated in the background will soon be torn down. Sitting out in front of Roxy Jewelers is a man trying to drum up busness to “sell your diamonds, pawn tickets, gold, silver, jewelry & antiques for the highest prices paid.”  The Great Depression saw many people selling off whatever valuables they had to pay the rent or just have enough to eat.

Roxy Jewelers (1191 Sixth Avenue, between 46th and 47th Streets) is long gone, replaced by a full block-long commercial skyscraper, 1185 Avenue of the Americas, (a.k.a. Sixth Avenue) whose major tennants include Hess, The National Hockey League and News Corporation.

Photo:© Google Maps

Directly across the street from where Roxy Jewelers once stood, you will find this shop at 1190 Sixth Avenue. Showing that some things never change, our “Great Recession” has had an effect on the economy as pawn shops offering “instant cash” have popped up everywhere, having very similar deals to the ones they had in 1937.

Old New York in Photos #13

Herald Square (Before It Became, Herald Square) circa 1888

34th Street where Sixth Avenue and Broadway intersect is known as Herald Square because the New York Herald newspaper had their building located there. It was designed and completed in 1894 by the famous architectural firm of McKim, Mead & White.  The building was torn down in two phases, 1928 and 1940.

This photograph predates the naming of Herald Square. The 71st Infantry Regiment (not their armory, which was on 34th Street and Park Avenue) two story building occupies the triangular spot on the right side that would become the location for the Herald’s building.

Macy’s moved uptown from 14th Street to the Herald Square area in 1902.

The train tracks in the lower right side of the photo are part of the Sixth Avenue Elevated. It was opened in 1876 and closed in 1938 and finally demolished in 1939. There was a much believed rumor that  scrap metal from the elevated was sold to Japan and the Japanese then used that steel to make munitions that were used against the United States in World War II.

The Garage Antique Flea Market Closing (Make That – Closed)

Famous Chelsea Flea Market Hub To Close And A History of The Chelsea Area Flea Markets (see update)

UPDATE November 2014: The flea market has finally closed three years after we reported the imminent closing and demolition is underway. The remaining outdoor flea market on 25th Street between Sixth Avenue and Broadway charges $1 admission for a sub-par experience.  Below the update is our original story on the history of the flea markets in the Sixth Avenue corridor.

UPDATE December 24, 2011: The flea market thankfully remains open. Dealers don’t seem to know what the future holds. Speaking to several exhibitors they have not been told how long they will remain. So keep your fingers crossed, maybe Extell will not build until market conditions improve.

According to a dealer at The Antiques Garage at 112 West 25th Street, the last stalwart of what was once a thriving antique center in Chelsea, is closing in the near future.

The Antiques Garage which has over 100 dealers selling all sorts of merchandise every Saturday and Sunday will be torn down and replaced by a hotel and condos.  The developer, Extell Realty bought the garage in 2006 for $42.7 million.  The dealers who exhibit have been told that Extell will soon begin demolition and this month is to be their last.

In the mid 1980’s the parking lots and vacant lots in Manhattan from 24th to 27th Streets, just east and west of 6th Avenue, had developed into a weekend cornucopia of junk and treasure. Lower end antique dealers, second hand junk collectors, and abandoned storage unit scavengers set up shop, providing the public with endless browsing and purchasing opportunities. You could find everything from mundane items to rare and valuable objects. Continue reading