West 42nd Street Looking East Towards Times Square
This postcard view taken by Irving Underhill is undated, but a little detective work led to the date of 1927. Along 42nd Street is a billboard for the movie King of Kings. Further down the block a movie marquee advertises the film 7th Heaven, both released in 1927
In this photograph of West 42nd Street the tallest structure visible is the Paramount Building on the left also completed in 1927. The building once housed the Paramount Theatre.
On this day 63 years ago, 19.6 inches of snow blanketed the city. Here is Times Square in the midst of this snowstorm with only a few pedestrians and cars visible. Because it was a Sunday, traffic was light and the city was able to prepare and battle the storm efficiently. Mayor William O’Dwyer had a force of 18,340 men to remove the snow and keep the city running.
To the disappointment of children on Monday, New York City schools were open.
Looking north from the Times Building we see on the left The Paramount Building with the Paramount Theatre’s marquee lights casting an extreme white glow and on the next block The Hotel Astor. On the right are two iconic neon advertising signs; one for Camel cigarettes between 43rd and 44th Streets and the other for Bond Clothiers between 44th and 45th Streets.
The Bond sign contained nearly two miles of neon and had two fifty foot nude figures at each end, one male and one female. A huge recirculating waterfall between the two figures topped off this amazing advertising sign which was in place from 1948-1954.