Huckesterism 101 – Useful? Crazy? How Products Were Advertised In The 1910 World Almanac
One big difference between old advertising and today’s advertisements, is that today you sometimes have to scrutinize the ad to discover exactly what it is they are trying to sell to you.
Image plays a greater part in modern advertising.
Back in 1910 it was the words that counted.
When you look at old advertising you will notice that the copywriter gets right to the point about the product, though somewhat verbosely.
One thing has remained the same: advertisers used the same swaggering claims back then that they use today.
Even if they are completely false.
Here are some sample advertisements from among the hundreds contained in the 1910 World Almanac. Click on any image to enlarge.
As long as their have been people unhappy with their weight, there have been people and companies who will exploit mankind’s battle with their waistlines. Loring & Co. marketed reducing tablets warning customers that “Fat Is Not Good Flesh.” Their reducing tablets tapped into something back then that is popular today: they contain no chemicals and are made wholly of roots and herbs.
Dr. J. Spillenger of New York City uses endorsements from customers and a dramatic illustration, while warning readers that “Fat Is Fatal.” New York City Mayor Michael Bloomberg would agree with the good doctor. What Dr. Spillenger does not say is exactly what his methods are to help you lose weight. Whatever his method, it involves not starving or exercising. “Rheumatism, Asthma, Kidney and Heart Troubles will leave as fat is reduced. Don’t take my word for this: I will prove it at my own expense,” the copy reads.
Then there are those people who had no desire to lose weight but merely appear slimmer. Continue reading