How Cars Were Advertised in 1903
While researching last week’s story about the 1904 record 6 1/2 hour automobile drive from Los Angeles to Santa Barbara, there were numerous advertisements that caught my eye in Motor World Magazine.
America’s passion for cars dates back over 120 years. How they were advertised in 1903 is fascinating to see.
What manufacturers choose to highlight in their offerings are sometimes very practical features, other ads feature the bizarre.
You will recognize only a few brands that survived the auto industry’s infant years. Most of these automobile names were eliminated from the market so quickly that many people living at the turn-of-the-century would not have known them.
And you thought electric cars were new? Many companies had electric cars back in 1903 including Studebaker. The company touts that “no expert chauffeur is needed,” and is, “a successful hill climber” with its “perfect spring suspension” and “reliable brake control.”
Studebaker started as a wagonmaker in the 19th century and produced its last automobile in 1966.
Packard produced this car marketed for “Physicians and Others.” With room for five people, this Packard would set you back $2,500. To give you some perspective $2,500 was about half the price of a new, modest three bedroom home. The Packard Motor Car Co. produced its last automobile in 1962.
I love the name of this car – The Chainless Cudell. One of the few cars advertised that had a roof! Continue reading