Tag Archives: Advertising

Was Game 5 “Greatest World Series Game Ever?” Who Knows? The Game Ended At 1:40 A.M When Most Of The East Coast Was Fast Asleep

Was Game 5 Of The 2017 World Series The Greatest World Series Game Ever Played?

How Many Were Still Watching When The Game Ended At 1:40 am EST?

WORLD SERIES game 5 2017 1:39 A.M EST

I started watching game five of the World Series with the Houston Astros and Los Angeles Dodgers on Sunday night.

It looked like it was going to be a great game. The Astros had overcome two deficits and at 11:30 pm the score was tied 7-7 and it was only the sixth inning.

But like most people on the east coast who had to get up for work in the morning, it was getting near time to turn in for the night.

Some  children might get a pass and be allowed to stay up til midnight, but not many, because there is school the next day. And the adults? As much as they want to watch, they know they have real life obligations that require not being exhausted the next morning.

Over 19 million people watched the game but viewership peaked between 11:45  – midnight EST. After that, a steady drop-off in viewers occurred as the game went on and on.

The winning run – game 5 2017 World Series

It did not surprise me that the game ended with a dramatic 13-12 Astros extra inning victory. What was surprising was that the game lasted until 1:40 in the morning. Total time of the game: five hours and seventeen minutes!

How many millions of people missed seeing this great game because of how long it lasted and its starting time? We’ll never know. All I know is that I did not see its conclusion, nor did any of my friends.

As I will continue to point out in story after story, Major League Baseball needs to get their priorities straightened out.

Is it more important to run nonsensical advertisements featuring children “you’re a bigger fan than me? Prove it.” to sell officially sanctioned MLB garbage? Or is it more important to have that target audience watching the games?

Why a Sunday World Series game was not played during the daytime is simply because FOX TV gets to dictate the start time and derive maximum advertising revenue. Money is more important than the future of the game. Continue reading

Marketing To Consumers So You Can Get Less Product For The Same Price

Look Closely And You’ll Notice Changes In Packaging

As late, great comedian Bill Hicks once pointed out, marketing is one the banes of human existence.

Marketers are people who find a way to monetize everything and convince you that you need things that you don’t. Or worse they assume many consumers have suffered a bout of amnesia, and will believe that paying more for less product is a good thing.

The rising cost of raw materials has driven companies and their marketers to slyly pass along their increased costs.

The understanding among packaging and marketing people is that consumers do not like price increases under any circumstances. Therefore if you reduce the amount of product you are getting and keep the price the same, consumers either won’t notice or mind.

Whether it’s coffee, cleaning fluids, potato chips, chocolate, canned vegetables or paper towels; packages have been shrinking.

Where else does six equal twelve, except in the Mr. Mxyzptlk math world of Bounty paper towels?

A few years ago Tropicana reduced the packaging of their juice from 96 oz. to 89 oz. and the 64oz. container to 59 oz.

I called the 800 customer service number and foolishly asked Tropicana why they had done this.

The customer service representative replied to me with a supposedly straight face, that customers wanted new ergonomic packaging and preferred less juice! Continue reading

Old New York In Photos #78 – Fifth Avenue & 42nd Street 1903

Fifth Avenue & 42nd Street c. 1903 – Crowded Street On A Cold Sunny Day

This bustling scene was captured by a Detroit Publishing Company photographer around 1903. The view is from the southeast corner of 42nd Street looking north up Fifth Avenue.

It is obviously a cold and sunny day with most people wearing warm coats. Enlarging our photograph the first thing you may notice is that everyone is uniformly dressed. All the women have the same dress length, just past the ankle. Every man wears a suit or overcoat.  Take a look around. There is not a single person hatless.

Let’s zoom in on some of the details.

On the northeast corner of 42nd Street an elderly man stops to take a look at the work going on inside an open manhole.

As usual, at all very busy intersections, a policeman is on duty to help direct the flow of traffic both vehicular and pedestrian.

This gentleman on the left with the gold watch fob and chain looks to be a prosperous fellow, possibly on his way back to his office after lunch.

Of course other people look spiffy without being wealthy. This sharp looking mustachioed hansom cab driver holding a whip is dressed immaculately. Continue reading

Historic List Of Every Hotel In New York In 1882

In 1882 A Visitor To New York City Could Stay At Frankenstein’s –

A Complete List of Every (Reputable) Hotel In New York City In 1882

And How They Were Advertised

A few years ago we published a list of every hotel in Manhattan in 1964. That list has proven to be useful for many people.

So we decided to go all the way back to 1882 and provide a list of all the hotels in New York City. According to Phillips’ Business Directory for New York City 1881-1882, there were a total of 165 reputable hotels.

Looking over the list you may notice the street with the most hotels is Broadway. West Street with 26 hotels, was second in number. This is because of the many ships docking along the Hudson. Ritzy Fifth Avenue had only 14 hotels.

There are many sole proprietor hotels and some with names  you would not use today for a hotel, like Frankenstein’s Hotel located at 413 Broome Street and Crooks Hotel at 84 Chatham.

One hotel, Goodiwin’s, was located on 13th Avenue, a defunct avenue name which ran for about a mile alongside the Hudson River waterfront from just below Bank Street up to 26th Street.

The most famous hotels such as Astor House, Fifth Avenue Hotel and Hoffman House, are all gone. So it may come as no surprise, but not one New York City hotel from this 1882 list is still in business.

However a few of the buildings that once were hotels in 1882 remain.

The Hotel St. Stephen was incorporated into the Hotel Albert on East 11the Street. Its original facade vanished in the 1920s and The Albert is now a co-op residential building.

Gilsey House (built 1867) still exists at its original location on Broadway and 29th Street was converted into apartments. The Saint Denis Hotel was drastically altered many years ago and was converted into offices.

A key to the list: , c= corner of; prop= proprietor

Aberdeen, 917 B’way
Aberle Jacob, 145 8th
Albemarle, 1101 B’way
Albion, 133 8th
Anchor Line, 124 West
Anson House, 79 Spring
Anthony, 834 B’way
Ashland House, 315 4th av
Astor House, (Allen & Dam), 225 B’way. On the European plan
Atlantic Hotel, John Gerken, prop., 63 New Bowery
Baar Fred., 228 & 275 West & 164 South
Beauce Edward, 87 Clinton pl
Becker, F. W., 103 Bleecker
Continue reading

Car Advertisements From 1903

How Cars Were Advertised in 1903

While researching last week’s story about the 1904 record 6 1/2 hour automobile drive from Los Angeles to Santa Barbara, there were numerous advertisements that caught my eye in Motor World Magazine.

America’s passion for cars dates back over 120 years. How they were advertised in 1903 is fascinating to see.

What manufacturers choose to highlight in their offerings are sometimes very practical features, other ads feature the bizarre.

You will recognize only a few brands that survived the auto industry’s infant years. Most of these automobile names were eliminated from the market so quickly that many people living at the turn-of-the-century would not have known them.

Take a close look at this Northern Mfg. Co. car. There is no steering wheel. The car was steered by a tiller.

And you thought electric cars were new? Many companies had electric cars back in 1903 including Studebaker. The company touts that “no expert chauffeur is needed,” and is, “a successful hill climber” with its “perfect spring suspension” and “reliable brake control.”

Studebaker started as a wagonmaker in the 19th century and produced its last automobile in 1966.

Haynes – Apperson had a 12 horsepower Phaeton that apparently won some car races. Would that influence a potential buyer?

Packard produced this car marketed for “Physicians and Others.” With room for five people, this Packard would set you back $2,500. To give you some perspective $2,500 was about half the price of a new, modest three bedroom home. The Packard Motor Car Co. produced its last automobile in 1962.

The Autocar is a “Harmonious Whole.” Autocar is still in business and is run by the GVW Group LLC.

Conrad Motor Carriage Co. had a car for every price range, from $750 – $1,250. The $1,250 model got you three speeds sliding gear transmission with 12 horsepower.

I love the name of this car – The Chainless Cudell. One of the few cars advertised that had a roof! Continue reading

In 1904 The Drive Time From Los Angeles to Santa Barbara Was 6½ Hours

6 ½ Hours From L.A. to Santa Barbara (And That’s With No Traffic!)

What has four cylinders, 24 horsepower, weighs 2300 pounds and gets you from Los Angeles to Santa Barbara in just under 6 ½ hours?

A 1904 Peerless automobile. Future millionaire Norman W. Church took out this ad for Peerless in the Sunday, June 5, 1904 Los Angeles Times.

For a trip that today can take three hours with moderate traffic, 6 ½ hours in 1904 is a miracle. The “roads” in 1904 were in a primitive state to say the least. Rural roads were frequently  dirt paths filled with rocks and sand. Many times you’d have to drive through a field to get from place to place. Paved roads in California were a rarity, usually found in cities.

The interesting thing about the ad is that the Peerless will make the trip “without a single mechanical adjustment.”  That indeed was a rarity as automobiles were constantly being tinkered with. You had to be your own mechanic or bring one with you, as breakdowns were frequent.

You may be wondering if the Los Angeles to Santa Barbara trip took six and a half hours, how quickly in the early 1900s could you  drive from Los Angeles to San Francisco? Continue reading

What An Instant Messaging System Looked Like In 1984

This 1984 Advertisement For An Instant Messaging System Will Amaze You (Or Maybe It Won’t)

If you were born after 1986 you have always had the internet and email at your disposal since childhood. It may come as a surprise to you that in one form or another email has been around since the 1960s.

But when did IM (Instant Messaging) come into being?

The early 1980s saw the dawn of what would later be termed instant messaging.

From an advertisement in the November 12, 1984 issue of Newsweek magazine, this is what one of the first instant messaging systems looked like:

Easylink 1984 advertisement

Easylink 1984 advertisement

Introduced in 1982 Western Union’s EasyLink system was considered revolutionary. EasyLink’s messages were stored in the computer memory and not seen until the user checked to see if there were any messages. Continue reading

Supermarket Food Prices In 1976

A Look Back At Food Prices In 1976. How Much Have Food Prices Really Increased In The Last 40 Years?

Shop Rite Ad Evening News Sept 1 1976If you do the supermarket shopping and pay attention to prices, you may have noticed that most items seem to have gone up in price significantly or shrunk in size over the last few years. But have prices really gone up that much over the long run?

We decided to take a look back at three supermarket ads from September 1, 1976 in the Evening News which covered the Hudson Valley in the suburbs of New York City.

Grand Union Ad Evening News Sept 1 1976

The advertisers were Grand Union Supermarkets which were spread throughout the northeast and in business from 1872 – 2013. A&P Supermarkets were in business from 1859 until last year. And ShopRite Supermarkets, founded in 1946 which is still in business and going strong.

Here are closeups of portions of the full page ads and below that is a chart with 1976 supermarket food prices versus 2016 prices. Continue reading

A Schlitz Beer Ad You Won’t Believe

When There Was Absolutely No Truth In Advertising

Why Drink Water, When You Can Drink Schlitz?

Schlitz Beer Puck Magazine 1904“Doctors Say Drink More Schlitz”

Which doctors? Doctor Al K. Holic?

Today would the Federal Trade Commission have a problem with this Schlitz beer ad? Probably, but this ad is from a 1904 Puck Magazine. And the creation of the FTC to oversee truth in advertising was another 10 years off.

That’s what I love about 1904. You could say almost any ridiculous thing in print and get away with it.  Continue reading

Old New York In Photos #63

Herald Square 1895

Herald Square Herald Building elevated 34th Street 1895 photo JS Johnston New York City commercial photographer John S. Johnston took this photo a few minutes before 1:00 pm on a lively day in 1895. We are looking north from 33rd Street where Sixth Avenue and Broadway converge to form Herald Square.

This vantage point from the Sixth Avenue Elevated station’s platform was a favorite for many photographers in the 19th century.

In the center stands the New York Herald newspaper building. The paper had just moved from Park Row to its new headquarters designed by McKim Mead and White in 1894.

A train is about to pull into the Sixth Avenue Elevated 33rd Street Station. Trolleys and horse drawn carriages share Broadway’s wide street and the sidewalks are crowded with pedestrians.

The large painted advertisement on the side of its building marks the eight story Hotel Normandie which was completed in 1884 and located at Broadway and 38th Street.

Years after our photograph of Herald Square was taken, the Hotel Normandie received a new advertising sign, but not for advertising the hotel.

On June 18, 1910 the Hotel Normandie unveiled one of the largest moving illuminated advertising signs in the world on its roof. The sign showed a Roman chariot race with three chariots appearing to race one another speeding around an arena. The sign had 20,000 white and colored lights and astounded crowds of people who gawked at its illusion of movement.

Hotel Normandie Chariot Race Sign photo: Byron Co. via MCNY collection Hotel Normandie Chariot Race Sign frame and truss photo: Byron Co. via MCNY collection Advertising sign Hotel Normandie

From the photograph above Continue reading