Tag Archives: Advertising

Old New York In Photos #138 – Times Square From The Roof Of The Times Tower Building

Birdseye View Of Times Square From The Times Tower Building c. 1910

Times Tower Building Roof view of Times Square c 1910 photo - Keystone-Mast Collection, UCR/California Museum of Photography, University of California at Riverside

Our view comes from the Keystone Mast Collection and shows the rapidly developing Times Square.

But as you can see, north of 42nd Street there are no skyscraper buildings. While many eight to ten story buildings dot the landscape, the tallest structure in this vicinity is the building where the photo was taken from. Continue reading

Old New York In Postcards #25 – Night In The City

New York Night Scenes

Let’s start by saying in general most of these postcard scenes of New York are not really night scenes. The postcard companies would take a daytime scene and simply transform it into a night view.

Out first view of the Bowery at night circa 1905 is a prime example of day turned into night.

On the extreme left a small portion of the facade of the Bowery Savings Bank can be seen. Above the street is the Third Avenue El.

Continue reading

Old New York In Photos #131 – 3rd Avenue & 34th Street From The El 1930

Looking North From The Third Avenue Elevated Station At 34th Street

34th St 3rd Ave El photo Percy Loomis Sperr

Our photograph was taken in 1930 by Percy Loomis Sperr who documented the changing scenes of New York during the 1920s, 30s and 40s.

We are looking north from the Third Avenue El’s station at 34th Street. Continue reading

1858 NYC Real Estate Sales Literature – For Sale 5th Avenue & 42nd Street

Selling 5th Avenue & 42nd Street In 1858 For “Moderate Terms”

From Its Windows One Could See The Hudson and East Rivers, Staten Island, Long Island, The Palisades and Westchester!

Fifth Avenue dwellings for sale 1858

This Gothic style structure stood on the southeast corner of Fifth Avenue and 42nd Street. The view is from an 1858 real estate advertising broadside print. On the southwest corner you can see a portion of the retaining wall of the massive Croton Distributing Reservoir which supplied New York’s drinking water. The main branch of the New York Public Library now occupies the site of the reservoir.

5th Ave and 42nd St. 1855 before construction of The House of Mansions. Croton Distributing Reservoir is on the right.

Though the structure appears to be one large building, it is actually 11 separate buildings. It was nicknamed The House of Mansions.

The buildings were designed by famed architect Alexander Jackson Davis and built by merchant George Higgins in 1856 as a speculative real estate investment. The buildings boasted  amazing views of distant vistas including Long Island, the Palisades and Westchester. Continue reading

American Magazine Advertising 1904 – These Companies Have Bitten The Dust

Part II – Advertising From The Century Magazine October 1904 – Companies That Are Extinct

Underwood began production of typewriters in 1895. Up until 1959 when they were acquired by Olivetti, Underwood sold millions of typewriters. They made their last typewriter in the 1980s.

As we continue our look at advertising from the October 1904 issue of The Century Magazine we turn our gaze to the ads of companies that are no longer in business. Some names will be familiar to you, many others will not. Continue reading

American Magazine Advertising 1904 – These Companies Are Still Around 117 Years Later

Part I – Advertising From The Century Magazine October 1904

Companies That Have Survived

Whitman's chocolate ad 1904

Whitman’s chocolate as it was advertised in 1904. The company was started in Philadelphia in 1842 by Stephen Whitman. In 1877 he began to box chocolates. Russell Stover Candies is the current owner.

While browsing through The Century Magazine issue for October 1904 I couldn’t help but notice the advertisements.

While a great many of the firms are out of business, a surprising number are still around today. For part one we will look at the ads of the companies that are still here in 2021. They’ve survived different owners, mergers and changing public tastes. It’s interesting to see how these enduring products once portrayed themselves with strong images or many words or a combination of the two.

Let’s have a look.

We may not have servants drawing baths for us now, but you can still buy a bar of Pears’ Soap and give yourself a bath. Founded in 1807, the worldwide company is now run by Unilever. Continue reading

Old New York In Photos #126 – Times Square 1906

Times Square 1906  – The New Hotel Astor, Olympia Theatre & Surroundings

Times Square New Astor HotelThis stereoview image of Times Square was taken by the H.C. White Company in 1906. Before The New York Times moved their headquarters here it was called Long Acre Square.

The view is titled, “New Astor Hotel and 20 story Times Building.” We are looking south from 46th Street towards the New York Times Tower. The flatiron-style building opened in 1905. The building was mutilated in 1965 when purchased by Allied Chemical. Today it is unrecognizable after it was altered again in the twenty first century to become a giant garish billboard.

Hotel Astor

On the right is the 500 room Hotel Astor comprising 14 city lots from 44th to 45th Street where Broadway and Seventh Avenue intersect. The 10-story Hotel Astor cost owner William Waldorf Astor over $7 million to build and furnish. The land was purchased decades earlier as farmland  by his great-grandfather John Jacob Astor for $100 an acre. The Grand Ballroom was a baroque masterpiece.

Hotel Astor Grand Ballroom interior 1904

After some labor related delays Continue reading

Old New York In Photos #126 – Transportation Center At Brooklyn Bridge

Afternoon Rush Hour At The Manhattan Entrance To The Brooklyn Bridge Transportation Center / Terminal Shed c. 1903

While the structure no longer exists the scene still does- commuters heading back to Brooklyn after work.

This structure unfamiliar to modern New Yorkers is the transportation center also called the terminal shed at the foot of the Brooklyn Bridge on Park Row.

The building not only provided pedestrian access to the bridge but to the elevated and trolley lines. We tell the story of the transportation center here. It was demolished by the city in the 1940s.

The photo titled Manhattan Entrance To Brooklyn Bridge was taken about 1903 by the Detroit Publishing Company.

Let’s zoom in and take a brief close-up look at our photo.

People

I particularly like the two men in the foreground standing near the railing of the uncovered section of the second story. They are both aware of the photographer and stare directly at the camera.

The young man on the left in bowler hat and bow tie does not seem to be in a hurry. There is something endearing Continue reading