Birdseye View Of Times Square From The Times Tower Building c. 1910
Our view comes from the Keystone Mast Collection and shows the rapidly developing Times Square.
But as you can see, north of 42nd Street there are no skyscraper buildings. While many eight to ten story buildings dot the landscape, the tallest structure in this vicinity is the building where the photo was taken from. Continue reading →
Selling 5th Avenue & 42nd Street In 1858 For “Moderate Terms”
From Its Windows One Could See The Hudson and East Rivers, Staten Island, Long Island, The Palisades and Westchester!
Fifth Avenue dwellings for sale 1858
This Gothic style structure stood on the southeast corner of Fifth Avenue and 42nd Street. The view is from an 1858 real estate advertising broadside print. On the southwest corner you can see a portion of the retaining wall of the massive Croton Distributing Reservoir which supplied New York’s drinking water. The main branch of the New York Public Library now occupies the site of the reservoir.
5th Ave and 42nd St. 1855 before construction of The House of Mansions. Croton Distributing Reservoir is on the right.
Though the structure appears to be one large building, it is actually 11 separate buildings. It was nicknamed The House of Mansions.
The buildings were designed by famed architect Alexander Jackson Davis and built by merchant George Higgins in 1856 as a speculative real estate investment. The buildings boasted amazing views of distant vistas including Long Island, the Palisades and Westchester. Continue reading →
Part I – Advertising From The Century Magazine October 1904
Companies That Have Survived
Whitman’s chocolate as it was advertised in 1904. The company was started in Philadelphia in 1842 by Stephen Whitman. In 1877 he began to box chocolates. Russell Stover Candies is the current owner.
While browsing through The Century Magazine issue for October 1904 I couldn’t help but notice the advertisements.
While a great many of the firms are out of business, a surprising number are still around today. For part one we will look at the ads of the companies that are still here in 2021. They’ve survived different owners, mergers and changing public tastes. It’s interesting to see how these enduring products once portrayed themselves with strong images or many words or a combination of the two.
Let’s have a look.
We may not have servants drawing baths for us now, but you can still buy a bar of Pears’ Soap and give yourself a bath. Founded in 1807, the worldwide company is now run by Unilever. Continue reading →
Times Square 1906 – The New Hotel Astor, Olympia Theatre & Surroundings
This stereoview image of Times Square was taken by the H.C. White Company in 1906. Before The New York Times moved their headquarters here it was called Long Acre Square.
The view is titled, “New Astor Hotel and 20 story Times Building.” We are looking south from 46th Street towards the New York Times Tower. The flatiron-style building opened in 1905. The building was mutilated in 1965 when purchased by Allied Chemical. Today it is unrecognizable after it was altered again in the twenty first century to become a giant garish billboard.
On the right is the 500 room Hotel Astor comprising 14 city lots from 44th to 45th Street where Broadway and Seventh Avenue intersect. The 10-story Hotel Astor cost owner William Waldorf Astor over $7 million to build and furnish. The land was purchased decades earlier as farmland by his great-grandfather John Jacob Astor for $100 an acre. The Grand Ballroom was a baroque masterpiece.