Tag Archives: Advertising

New Women’s Bathing Suits & Accessories In 1918 From Franklin Simon

What Swimsuit Fashions Looked Like 100 Years Ago – Arms Were Visible –  How Shocking!

New York Tribune bathing suits ad from Franklin Simon department store

From The New York Tribune newspaper of June 16, 1918 comes this advertisement from Franklin Simon & Co..

They were not called bathing or swimsuits, but bathing dresses and for good reason. Women still covered their bodies in dresses from neck to toe. Things were getting a bit risque for the time- these dresses had exposed arms. Of course legs were still fully covered by material, but not completely hidden by the bathing dress. Continue reading

Prohibition Repealed December 5, 1933 – But What About Beer?

December 5, 1933, Congress Repealed Prohibition But Beer Had Been Available Since Spring

Spring 1933 cases of beer bottles after 1933 repeal of prohibition photo Milton Brooks Detroit NewsFirst Loads of Beer Arrive

Abe Kaufman, distributor for Wayne County, for Edelweiss in Detroit, lowering a case. Part of shipment of 5,400 cases. – April 1933 credit: Milton Brooks, Detroit News

As hard as it is to imagine, the sale and consumption of alcohol was illegal for 13 years in the United States. Though Congress repealed Prohibition on December 5, 1933, the Cullen-Harrison Act passed on March 22, 1933 allowed the resumption of production of (3.2%) low alcohol content beer and wine.

newspaper ad edelweiss beer 1933

Ad, the return of beer- 1933

It only took a little while for manufacturers to begin brewing and bottling beer. Americans anxiously awaited being able to buy the beverage legally. By April 9 beer was available in many major cities like San Francisco, New York, Louisville and Chicago.

The effect on the Depression economy was immediate, 50,000 jobs were instantly created. Continue reading

Old New York In Photos #88 – 14th Street & 6th Ave. c. 1905

The 14th Street Store of Henry Siegel – 14th St. & 6th Ave c. 1905

    

These two photographs were taken by the Detroit Photographic Co. on the same day, likely minutes apart. They show Henry Siegel’s 14th Street Store (1904-1914) and the Sixth Avenue Elevated Railroad looking towards the southeast corner of Sixth Avenue and 14th Street.

There is much to see, especially when zooming in on the details by clicking to enlarge the photos.

Besides the orientation of landscape versus portrait there are slight but noticeable differences in the two photos.

In the first photo at the 14th Street elevated station the northbound passengers wait for the next train and all sorts of advertising can be seen along the station walls.

On top of the southbound station, a man is painting the roof with two cans of paint, one in front of him, the other behind him. In the other photo the painter is not in frame, but both cans of paint are near one another.

    

On the fourth floor of the store, two women appear to be watching the photographer as he set up to take his picture. The window openings are in the exact same position as the other photo, but the women are gone. Continue reading

Searching Here In Allentown- At The Book & Paper Show With Postcards, Antique Advertising & A Real Black Bear

Things You Will Find At The Allentown Book & Paper Show

On a cloudless Saturday at eight forty in the morning, a line of about 200 eager men and women snaked its way around Agricultural Hall at the Allentown Fairgrounds in Allentown, PA.

They were anxiously awaiting the April 21 opening of the two day Allentown Book and Paper Show, an all encompassing smorgasbord of anything and everything collectible that has a relationship to paper.

On  the show floor a few minutes before 9:00 am,, show promoter Sean Klutinoty announced to the 170 dealers over the public address system, that the anxious crowd would soon be admitted. This was the cue for the dealers to return to their tables. They had set up their stalls the day before but quite a few dealers were scurrying about making some last minute purchases from one  another.

Searching through hundreds of thousands of postcards

At nine sharp, customers started filing in. Like bees who fly precise routes to pollinate flowers, the mad dash began for people to get to their favorite dealer. For those who do not have a special dealer to go to, there is a rush to visit each booth methodically row by row.

Each patron is searching for something particular and they ask dealers if they possess whatever special item they seek, before the competition, real or imagined, swoops in and beats them to it.

Another aisle of postcard row

If it made of paper and you cannot find it in Allentown that is the exception.

Unlike a book show where you have books and some ephemera, at a paper show there is literally no limit on what antiquity or modern collectible you may find. Continue reading

Old New York In Photos #83 – Macy’s & Surroundings 1905

Around Macy’s Herald Square – The Greatest Store In The World 1905

This high definition photograph of Macy’s department store was taken by the Detroit Publishing Company in 1905. Macy’s led the march of modern department stores uptown, moving from their Sixth Avenue and 14th Street location where they had been since the 1858. The “Greatest Store in the World,” opened at the Herald Square location on Saturday, November 8, 1902.

We are looking west from the Sixth Avenue elevated station along Broadway with 34th Street on the left and 35th Street on the right.

Above is the color postcard that was created from this photograph.

Let’s take a close-up view of Macy’s and the surrounding area from our photograph. Click to enlarge any photo.

In the immediate foreground on the extreme right is a small portion of the New York Herald Building with a large owl, wings spread, perched at the corner.

James Gordon Bennett, and later James Jr., owners of the Herald, had a thing for owls. The Herald building was adorned with many of them. Mechanical owls attached to the clock had their eyes illuminated and would light up when the Herald clock struck the hour.

The Herald Building is long gone, but Herald Square retains its name and two of the original owls are still in Herald Square. They are part of a monument to  James Gordon Bennett and the newspaper he founded. And yes the owls eyes still light up.

Looking past the Herald Building down 35th Street is the loading bay of Macy’s. Delivery trucks of all type congregate here, including an ice wagon. Continue reading

Yankee Stadium As You’ve Never Seen It – 1928

An Empty Yankee Stadium Was Used As A Filming Location For Buster Keaton’s “The Cameraman”

Here Are Some Views Of A “Different” Yankee Stadium In 1928

90 years ago, Buster Keaton made The Cameraman, a comedy in which he played a newsreel cameraman trying to get newsworthy footage. Many of the scenes were shot on location in New York City.

In one scene Keaton figures he’ll head up to the Bronx and film some baseball action sequences. He arrives at Yankee Stadium and hurries in with his camera ready to catch the Bronx Bombers, only to discover the Yankees are not playing that day.

That does not stop Keaton from indulging in fantasy, as the empty stadium looms as a backdrop to his antics.

In real life Keaton was a baseball fanatic. This was a time when many Hollywood studios had their own baseball teams and played against one another. In the written application to work with Keaton’s company, there were two questions on the form:  1. Are you a good actor? 2. Can you play baseball? If you answered yes to both you probably could get a job working with Keaton.

Yankee Stadium opened in 1923. Over the next ten years constant changes occurred to the dimensions, seating and field itself creating the classic Yankee Stadium that most fans are familiar with either first-hand or through old photographs.

Presented below are stills from Buster Keaton’s classic film, The Cameraman.

In the opening Yankee Stadium sequence Keaton enters through center field. Note the unfinished right field stands. As originally configured, straight away center field was over 490 feet away from home plate! The bleachers could hold over 10,000 fans. The flagpole was on the playing field and there were no plaques or monuments in Yankee Stadium yet, honoring the “greats.”

A locker room manager emerges from the dugout to tell Keaton, the Yankees are not at home. If you look at the “box seats” you can see that they  are really “boxed” off with movable chairs. Continue reading

The Appliance Every Household Needs

An Appliance Store Advertises A New Dishwasher Innovation -1951

You almost have to wonder if the sign in the window was a joke, or did some unfortunate writer really make this blunder?

Automatic Butterfingers

New York: The signpainter must have been thinking of the last time he helped dry the dishes at home, when he made this sign on the window of a Staten Island appliance store. Of course it’s a dishwasher on display, not a dishmasher. (11-26-1951) credit: Acme

My guess is, Continue reading

Was Game 5 “Greatest World Series Game Ever?” Who Knows? The Game Ended At 1:40 A.M When Most Of The East Coast Was Fast Asleep

Was Game 5 Of The 2017 World Series The Greatest World Series Game Ever Played?

How Many Were Still Watching When The Game Ended At 1:40 am EST?

WORLD SERIES game 5 2017 1:39 A.M EST

I started watching game five of the World Series with the Houston Astros and Los Angeles Dodgers on Sunday night.

It looked like it was going to be a great game. The Astros had overcome two deficits and at 11:30 pm the score was tied 7-7 and it was only the sixth inning.

But like most people on the east coast who had to get up for work in the morning, it was getting near time to turn in for the night.

Some  children might get a pass and be allowed to stay up til midnight, but not many, because there is school the next day. And the adults? As much as they want to watch, they know they have real life obligations that require not being exhausted the next morning.

Over 19 million people watched the game but viewership peaked between 11:45  – midnight EST. After that, a steady drop-off in viewers occurred as the game went on and on.

The winning run – game 5 2017 World Series

It did not surprise me that the game ended with a dramatic 13-12 Astros extra inning victory. What was surprising was that the game lasted until 1:40 in the morning. Total time of the game: five hours and seventeen minutes!

How many millions of people missed seeing this great game because of how long it lasted and its starting time? We’ll never know. All I know is that I did not see its conclusion, nor did any of my friends.

As I will continue to point out in story after story, Major League Baseball needs to get their priorities straightened out.

Is it more important to run nonsensical advertisements featuring children “you’re a bigger fan than me? Prove it.” to sell officially sanctioned MLB garbage? Or is it more important to have that target audience watching the games?

Why a Sunday World Series game was not played during the daytime is simply because FOX TV gets to dictate the start time and derive maximum advertising revenue. Money is more important than the future of the game. Continue reading

Marketing To Consumers So You Can Get Less Product For The Same Price

Look Closely And You’ll Notice Changes In Packaging

As late, great comedian Bill Hicks once pointed out, marketing is one the banes of human existence.

Marketers are people who find a way to monetize everything and convince you that you need things that you don’t. Or worse they assume many consumers have suffered a bout of amnesia, and will believe that paying more for less product is a good thing.

The rising cost of raw materials has driven companies and their marketers to slyly pass along their increased costs.

The understanding among packaging and marketing people is that consumers do not like price increases under any circumstances. Therefore if you reduce the amount of product you are getting and keep the price the same, consumers either won’t notice or mind.

Whether it’s coffee, cleaning fluids, potato chips, chocolate, canned vegetables or paper towels; packages have been shrinking.

Where else does six equal twelve, except in the Mr. Mxyzptlk math world of Bounty paper towels?

A few years ago Tropicana reduced the packaging of their juice from 96 oz. to 89 oz. and the 64oz. container to 59 oz.

I called the 800 customer service number and foolishly asked Tropicana why they had done this.

The customer service representative replied to me with a supposedly straight face, that customers wanted new ergonomic packaging and preferred less juice! Continue reading

Old New York In Photos #78 – Fifth Avenue & 42nd Street 1903

Fifth Avenue & 42nd Street c. 1903 – Crowded Street On A Cold Sunny Day

This bustling scene was captured by a Detroit Publishing Company photographer around 1903. The view is from the southeast corner of 42nd Street looking north up Fifth Avenue.

It is obviously a cold and sunny day with most people wearing warm coats. Enlarging our photograph the first thing you may notice is that everyone is uniformly dressed. All the women have the same dress length, just past the ankle. Every man wears a suit or overcoat.  Take a look around. There is not a single person hatless.

Let’s zoom in on some of the details.

On the northeast corner of 42nd Street an elderly man stops to take a look at the work going on inside an open manhole.

As usual, at all very busy intersections, a policeman is on duty to help direct the flow of traffic both vehicular and pedestrian.

This gentleman on the left with the gold watch fob and chain looks to be a prosperous fellow, possibly on his way back to his office after lunch.

Of course other people look spiffy without being wealthy. This sharp looking mustachioed hansom cab driver holding a whip is dressed immaculately. Continue reading