50 Advertisements From The 1947 Saturday Evening Post
Maybe advertising is not an accurate portrayal of what America is or ever was. But it shines a light on American dreams, living the good life and most of all consumerism. Today we’re turning back the clock to just after World War II.
All the ads appear in the February 8, 1947 Saturday Evening Post, a bastion of conservative American values.
American soldiers returning home to a prosperous economy. A baby boom follows. Spend, America, spend.
One thing you’ll notice if you read the fine print: EVERYTHING was “Made in America.” Everything. Even a simple comb. Yes, Ajax comb company took out a small ad in the magazine that must have cost them the equivalent of at least 500 combs. It’s the sort of item that today would only be made in China, as we’ve decimated our ability to produce our own goods. Continue reading →