Category Archives: Commentary

Marketing To Consumers So You Can Get Less Product For The Same Price

Look Closely And You’ll Notice Changes In Packaging

As late, great comedian Bill Hicks once pointed out, marketing is one the banes of human existence.

Marketers are people who find a way to monetize everything and convince you that you need things that you don’t. Or worse they assume many consumers have suffered a bout of amnesia, and will believe that paying more for less product is a good thing.

The rising cost of raw materials has driven companies and their marketers to slyly pass along their increased costs.

The understanding among packaging and marketing people is that consumers do not like price increases under any circumstances. Therefore if you reduce the amount of product you are getting and keep the price the same, consumers either won’t notice or mind.

Whether it’s coffee, cleaning fluids, potato chips, chocolate, canned vegetables or paper towels; packages have been shrinking.

Where else does six equal twelve, except in the Mr. Mxyzptlk math world of Bounty paper towels?

A few years ago Tropicana reduced the packaging of their juice from 96 oz. to 89 oz. and the 64oz. container to 59 oz.

I called the 800 customer service number and foolishly asked Tropicana why they had done this.

The customer service representative replied to me with a supposedly straight face, that customers wanted new ergonomic packaging and preferred less juice! Continue reading

Hugh Hefner Will Be Remembered – New York Times Hatchet Writers Will Be Forgotten

There Goes The New York Times Again

Attacking The Late Hugh Hefner

Hugh Hefner and playboy bunnies

Hugh Hefner is dead. Yet it took less than 48 hours for the New York Times to besmirch and defile the Playboy Magazine founder’s life.

In an article entitled “Let’s Talk About Hugh Hefner and His Political Legacy” the writers have come not to praise Hefner nor bury him but to throw dirt upon his memory.

Jennifer Schuessler along with New York Times culture writers Taffy Brodhesser-Akner, Amanda Hess and Wesley Morris wine and complain in their attempt to put a political spin on Hugh Hefner’s perceived faux pas and dismantle his social and cultural legacy.

The roundtable hatchet job on Mr. Hefner is the latest Times lunacy of spewing the paper’s vitriolic equalizing agenda into the record and rewriting history. The angry tone at this great man and his achievements are misplaced.

No one is saying Hugh Hefner was Mahatma Gandhi, Nelson Mandela or even Walt Disney. But Hugh Hefner was one of the most important progenitors of societal and political change in the 20th century. Hefner’s questioning of social mores and values made the world a better place. Hefner stood up to politicians, holy rollers and those who condemned everything sexual. Hugh Hefner was a hedonist, but he was an intellectual hedonist. If you doubt that, read the series of editorials Hefner wrote in the early 1960s entitled The Playboy Philosophy.

Continue reading

The Night The Audio System Failed At Yankee Stadium

30  Minutes Of Baseball Bliss As The Audio System At Yankee Stadium Fails – September 14, 2017

9 14 17 Yankee Stadium audio difficulties signThey say if you go to a baseball game there’s always a chance you’ll see something you’ve never seen before.

But it’s not only what I had never seen before, but what I didn’t hear. What happened Thursday, September 14, 2017 during a Yankees – Orioles game was unusual.

For the first time in my life, I attended a major league baseball game and the national anthem was not played before the start of the game. No, it wasn’t the second game of a real doubleheader (remember those?)

Not only was the national anthem not played, no sound was heard in the ballpark except the cheers of the crowd, calls of the vendors and crack of the bat. Continue reading

Gene Michael Architect Of Late 90s Yankees Dynasty Dies at 79

Gene “Stick” Michael Was More Responsible For The Yankee Championship Teams In The Late 90s Than Anyone Else

Gene Michael awaits the throw to second base as Chicago White Sox shortstop Luis Aparicio makes his slide (1970).

Former Yankees shortstop, manager and general manager Gene Michael died today September 7, 2017 at the age of 79 of a heart attack at his home in Oldsmar, FL.

Michael was a slick fielding light hitting shortstop who played on Yankees teams from 1968 – 1974, that were a shadow of the former Yankee teams.  From 1921 -1964 the Yankees had appeared in 29 World Series, winning 20 of them.

If The New York Yankees futility of the late 1960s and early 1970s was epitomized by their second baseman Horace Clarke, then Gene Michael would unfairly be attached to that failure with his double play partner.  Horace Clarke, was a career .256 hitter and average fielder who hit a total of 27 home runs with the Yankees from 1965 – 1974. Because Clarke’s career coincided with that of Michael’s the two were paired together unfairly as the face of Yankee ineptitude.

But there was never any question that Gene Michael was a decent ballplayer and a great competitor.

The “Stick,” as the six foot two skinny shortstop was nicknamed, had baseball smarts and could execute the plays a lot better than an average player. That is what kept Michael on the team. A .229 lifetime average usually won’t ensure your spot on a major league roster unless you can hit thirty or more home runs a year. Yet Michael was valued by teammates and some fans as a hard-nosed, crafty ballplayer.

One thing that Michael did that you rarely see anymore was pull the “hidden ball trick.”Michael said he would only pull it if his pitcher was in trouble.

Michael would have the ball in his glove as the pitcher would be getting ready to pitch and Michael would sneak up on an unsuspecting runner as he began to take a lead off second base and apply the tag. It’s called a bush league play today. Completely unprofessional. I disagree. It showed smarts and initiative to pull it off and I question why it is not tried more often today. I once witnessed Michael do this in person and didn’t realize what had happened.

Michael was smart in other ways. In a May 25, 1973 game against the Texas Rangers Continue reading

Showering In Front of Richard Nixon

Is There A Better Way To Start Your Day Than Standing Naked In Front of Richard Nixon?

You never know what you’ll come across at the Stormville (NY) Airport flea market. Every time I think I’ve seen everything I get a sober reminder that I haven’t.

Who knew that a company actually marketed and sold a Richard Nixon shower head?

Can you think of anything less appealing than getting up every day, stepping into the shower and stand naked in front of a likeness of Richard Nixon as he sprays water on you? Continue reading

It Can’t Happen Here. Can It?

Rainbow’s Apocalyptic Song 36 Years Later –

It’s Easy To Believe That Someone’s Gonna Light The Fuse

Hard rock band Rainbow’s lyrics, usually evoke the mystical or tongue in cheek double entendre imagery.

But one song, Can’t Happen Here from the album 1981 Difficult To Cure still resonates with issues that are as relevant today as the day the song was written in 1981.

With music by guitarist Ritchie Blackmore and lyrics by bass player Roger Glover, Can’t Happen Here asks the ultimate question: Is it possible someone will push the button and bring on Armageddon?

The lyrics:

Can’t Happen Here
(Blackmore, Glover © 1981)

Contaminated fish and micro chips
Huge supertankers on Arabian trips
Oily propaganda from the leaders’ lips
All about the future
There’s people over here people over there
Everybody’s looking for a little more air
Crossing all the borders just to take their share
Heading for the future

And we’re so abused and we’re so confused
It’s easy to believe that someone’s gonna light the fuse

Can’t happen here, can’t happen here, all that you fear they’re telling you, can’t happen here

Supersonic planes for a holiday boom
Rio de Janeiro in an afternoon
There’s people out of work but there’s people on the moon
Looking for the future
Concrete racetracks nationwide
Juggernauts are carving up the countryside
Cars by the million on a one way ride
Using up the future Continue reading

Hiroshima And The New York Times – Let’s Rewrite History Two Subversive Words At A Time

On The 72nd Anniversary Of The Dropping Of The Atomic Bomb On Hiroshima – The New York Times Tries To Innocuously Rewrite History Two Subversive Words At A Time

Maybe you didn’t notice but It seems like every day The New York Times tries to pass off several pieces of propaganda as articles. There’s always something to infuriate any free thinking person.

Enola Gay Crew who dropped the atomic bomb on Hiroshima Aug 6, 1945

If you read the Saturday, August 5 Op-ed pages of the New York Times you may have seen a contributed piece by Ariel Dorfman, author and emeritus professor of literature at Duke University. The op-ed was entitled The Whispering Leaves of the Hiroshima Ginkgo Trees. The inconsequential article is not what disturbed me. It was one line slipped in to make an almost subliminal  impression upon the reader. Referring to a Mr. Takahashi, a survivor of the atomic bomb dropped on Hiroshima, Dorfman writes, “By then middle-aged, his body was a testament to that war crime and its aftermath.”

War crime? The dropping of the atomic bomb on Hiroshima was a “war crime”?

In 2005 I attended an exhibit at the Smithsonian’s National Air and Space Museum in Washington D.C. The exhibit was commemorating the 50th anniversary of the Enola Gay mission in World War II.  There was a video presentation about the Enola Gay’s mission which included interviews with the crew before and after the mission including  pilot Col. Paul Tibbets. To say it was a powerful exhibit would be an understatement.

For those too young to remember or do not know their history, the Enola Gay was a B-29 bomber plane that dropped the first atomic bomb on Hiroshima, Japan on August 6, 1945. Three days later another B-29, Bockscar, dropped the second atomic bomb on Nagasaki.

Before deciding to use an atomic bomb the Allies insisted that Japan unconditionally surrender, as their defeat was inevitable. Japan refused.

Over 145,000 people died in the initial blasts. Thousands of Japanese civilians died of the injuries they sustained in the years that followed.

The end result of those bombings? Japan surrendered to the Allies the following week on August 15, 1945 and World War II was over.

There was a comment book at the end of the exhibit where visitors could record their name age, address and comment on what they had seen. Walking over to that book and thumbing through it I read to my surprise quite a few people had written essentially the same thing: the United States was wrong to drop the bombs. Others went so far to say that we never should have used the weapons and fought it out until the Japanese surrendered. The people who wrote these comments were all under the age of 40.

I wrote a short comment. I’ll say it again here for the edification of Mr. Dorfman, the editorial staff of the New York Times and any history revisionists.

Killing civilians in war is a byproduct of the wickedness of war. But it was a good thing the United States used those bombs. We didn’t start this war, but we ended it.

Let me correct Mr. Dorfman (born 1942) and the seriously uninformed, mostly those who were not alive during the conflict, the use of those bombs saved hundreds of thousands of lives and was not a “war crime.”

The Japanese unprovoked, surprise attack on Pearl Harbor was a war crime. The Japanese torturing of POW’s was a war crime. The Bataan Death March was a war crime. The Japanese sinking of hospital ships was a war crime. The conscription and rape of over 200,000 civilian women for Japanese army brothels was a war crime. Continue reading

Old New York In Photos #78 – Fifth Avenue & 42nd Street 1903

Fifth Avenue & 42nd Street c. 1903 – Crowded Street On A Cold Sunny Day

This bustling scene was captured by a Detroit Publishing Company photographer around 1903. The view is from the southeast corner of 42nd Street looking north up Fifth Avenue.

It is obviously a cold and sunny day with most people wearing warm coats. Enlarging our photograph the first thing you may notice is that everyone is uniformly dressed. All the women have the same dress length, just past the ankle. Every man wears a suit or overcoat.  Take a look around. There is not a single person hatless.

Let’s zoom in on some of the details.

On the northeast corner of 42nd Street an elderly man stops to take a look at the work going on inside an open manhole.

As usual, at all very busy intersections, a policeman is on duty to help direct the flow of traffic both vehicular and pedestrian.

This gentleman on the left with the gold watch fob and chain looks to be a prosperous fellow, possibly on his way back to his office after lunch.

Of course other people look spiffy without being wealthy. This sharp looking mustachioed hansom cab driver holding a whip is dressed immaculately. Continue reading

Ten Original Handwritten Lyrics To Some Of Rock ‘N’ Roll’s Greatest Songs

Genius At Work – Handwritten Lyrics From Led Zeppelin, AC/DC, Paul Simon, Rush, The Beatles and Others

Bob Dylan’s handwritten lyrics to Mr. Tambourine Man

Maybe you’ve wondered; how did some of the greatest songs in the history of rock ‘n’ roll get written? When a creative artist puts pen to paper in a moment of inspiration, what does it look like?

If you are Paul McCartney or Keith Richards, sometimes melodies and words come in a dream.

McCartney’s melody for “Yesterday” was penned right after he dreamed about it. The original words he thought of were very different from the final version. Instead of,

“Yesterday, all my troubles seemed so far away. Now it looks as though they’re here to stay. Oh, I believe in yesterday.”

the words McCartney originally thought of were,

“Scrambled eggs. Oh, my baby, how I love your legs. Not as much as I love scrambled eggs. Oh, we should eat some scrambled eggs.”

MCartney obviously worked on those lyrics for what has become one of the all-time great Beatles songs, with John Lennon apocraphally changing the title to “Yesterday.” Unfortunately there is no trace of McCartney’s original handwritten lyrics for Yesterday.

Keith Richards said he recorded Satisfaction, the breakout song for The Rolling Stones while dreaming as well. Instead of a pen, Richards had a tape recorder by his bed in a hotel while on tour in 1965. In the morning he checked his portable recorder and was surprised it was at the end of the tape. He rewound it to the beginning and discovered he had laid down the main riff and chorus and the words “I Can’t Get No Satisfaction.” He had no memory of actually recording the song, but surmises he woke up while dreaming it and proceeded to record what he had dreamed and went back to sleep! Richards presented the song to the band, and singer Mick Jagger later helped with the lyrics.

Outside of dreams, words come to musicians in a variety of ways. We will not look at the story behind the songs, but the actual drafts of the lyrics to those songs.

Searching the internet for the early drafts of songs with corrections yielded few results. But this assemblage is still interesting to look at.

Jim Morrison singer and poet of The Doors wrote the haunting Riders on the Storm, and it was placed as the last song on the final album Morrison performed on, L.A. Woman. It was also the last song to be recorded for that album.

Interestingly guitarist Robbie Krieger’s name is crossed out. Well, we know Morrison didn’t write the entire melody, but Krieger quite possibly contributed some of the words. It is the only song on the album where all four band members receive writing credit.

Next, Paul Simon of Simon and Garfunkel with The Boxer from the 1970 album Bridge Over Troubled Water. Here you can see Simon’s thought process at work with most of the words never making it into the final version.

Continue reading

Immigration Enforcement In 1921 & Immigration Battles Today

Immigrants Inspected – Keeping America “Safe” 1921

Immigrants Examined By New York City Health Officials For Typhus Symptoms

To ward off a possible spread of the dread typhus in New York, Dr. Royal S. Copeland, Health Commissioner, has assigned a squad of inspectors to examine all immigrants released from Ellis Island on their arrival in New York City. The immigrants must pass two inspections before being permitted to land. The Federal health authorities examine them at Ellis Isalnd and Dr. Copeland’s squad assisted by New York police round them up at the Battery and take them to a nearby ferry house where another examination is made. Several carriers of the typhus lice  according to reports have been discovered by the Copeland squad after the Ellis Island officials had permitted them to pass through.

The photo shows Dr. Copeland’s squad examining newly landed immigrants. photo: International News 2-14-21

Today there is much more than typhus to worry about when deciding who shall be admitted to the United States. “Extreme vetting” to thwart terrorists is one of the big debates. And of course there is that contentious issue of the estimated 11 million people that are in the United States illegally.

In all the arguments that have been brought up about amnesty for illegals, I have not seen anyone saying they are against legal immigrants and immigration. Continue reading