Old New York In Postcards #10 – Restaurants

A Look At Churchill’s and Four Other Restaurants From Old New York

Exterior Churchills Restaurant Broadway 49th St c 1915Churchill’s Restaurant southwest corner 49th Street and Broadway, circa 1915.

Police Sergeant Jim Churchill did not have the background of a typical restauranteur. He put in 20 years on the job policing the streets of New York and was named acting Captain of a precinct in the Bowery for a few months starting in November of 1901. He wound up being dismissed from the force in 1902 for neglect of duty.

It seems that Churchill was not aggressive enough in closing saloons operating illegally on Sunday and shutting down houses of ill-repute under his jurisdiction. From reading the newspaper accounts of his trial, Churchill may have been set up by others in the police department who wanted his ouster.

Churchill, with the help of friends and backers went into business for himself. In May 1903 Churchill ironically opened a saloon at 1420 Broadway between 39th and 40th Streets. The small bar and restaurant prospered and in 1906 he moved north to new digs on Broadway at 46th street to a space which could accommodate up to 350 patrons.

But even that was not enough room for the captain’s friends and clientele. In 1909 Churchill built for himself a spacious, luxurious entertainment and feasting palace at 49th Street that could seat 1,400 diners. Designed by architect Harold M. Baer, the three story terra cotta brick building with stucco ornamentation attracted huge crowds. Even with so much more space, guests frequently would have to wait in line for a table as capacity crowds filled the restaurant.

Employing over 300 people and with an annual advertising budget of $50,000 for a $250,000 business, Churchill’s became world famous and remained a favorite restaurant and cabaret spot for the Broadway crowd throughout the teens.

Churchill’s stayed in business until prohibition cut into profits and forced Jim Churchill to close his doors and lease the space to a Chinese restaurant. The building was demolished in 1937 and the location eventually housed heavyweight champ Jack Dempsey’s Broadway Bar and Grill from 1938 until its closing in 1974.

Churchill went abroad for a number of years after closing his restaurant and upon returning to the states, he commented about the changes that many New York City restaurants had undergone during the 1920’s. To the New York Times he remarked, “Hostesses? There were no such things in my days. No one ever thought of such a thing. It was not permitted that any woman come into a restaurant-cabaret unaccompanied. Instead of hostesses I employed 30 boys, one of them the late Rudolph Valentino, to dance with women who came unescorted for luncheon.”

When Churchill died in 1930 at the age of 67, he left most of his sizable estate, a half million dollars, to his wife.

Exterior Cafe Boulevard Restarant 156 2nd ave at 10th st 1911The Cafe Boulevard 156 Second Ave southeast corner of 10th Street, circa 1909.

The sign on top of this very popular Hungarian restaurant announces that they are:  Importers of St. Stephan Beer From Hungary. That would be an important selling point in this part of the east side which had many immigrants from Hungary residing there. The restaurant also featured performances by the “famous Boulevard Gypsy Band.” In its early days the restaurant was originally known for its clientele of “Anarchists, artists and  newspaper writers.” It later became famous for hosting chess tournaments and gala dinners.

In 1910, after owning the restaurant for 15 years Ignatz Rosenfeld filed for bankruptcy. Mr. Rosenfeld left his old space but opened a new Cafe Boulevard in 1913 leasing space in the Hotel Continental on 41st Street just east of Broadway. New management took over the original 2nd Ave. Cafe Boulevard, but business dwindled and the restaurant was out of business by 1914.  The building was demolished 1915 and a six story apartment building was built in its place and remains there today.

Exterior Guffantii Restaurant 7th ave 26th st 1926Guffanti’s Table D’Hote  274 Seventh Ave at 26th Street, circa 1926.

Arguably Guffanti’s was the most famous Italian eatery in the first part of the 20th century. It was in business from 1892 until around 1960 when it finally shut its doors. A remarkably long run for a New York City restaurant. A large apartment building now occupies the spot.

Exterior Carlos Restaurant 25 West 24th St 1912Carlos Table D’ Hote 25 West 24th Street between Broadway and 6th Avenue, circa 1912.

The restaurant highlights on its comic postcard featuring two mosquitoes that it is very close to the newly opened Hudson Tube Trains (now PATH) 23rd Street station, making it an easy visit from New Jersey. Famed artist John Sloan dined at this restaurant.

The renovated building that housed Carlos is still there, and is now the creepy, La Semana Hotel.

Exterior Rosoffs Hotel and Restaurant 147 151 West 43rdRosoff’s Hotel and Restaurant 147-151 West 43rd Street extending to 152 West 44th Street circa 1936.

Max Rosoff took over The Hotel Metropole and its restaurant in 1918. The New York Times wrote that owner Max Rosoff “was noted for his charity. During the Depression, the unemployed and stranded youths were invited to Rosoff’s after 10 P.M. to eat the food that was left. For 63 years, Rosoff’s was like a Sardi’s on the east side of Broadway, drawing pretheater diners, opening-night cast parties and Drama Desk dinners. But as the neighborhood declined, business fell off, and Rosoff’s closed in 1981. The hotel changed hands and became a sort of rooming house, attracting permanent residents and tourists on a tight budget.”

An interesting side note: in 1974 Rosoff’s was the first restaurant in New York City to institute a no-smoking room.

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5 thoughts on “Old New York In Postcards #10 – Restaurants

  1. Herbert Wright

    What a great post! This is an excellent site with a totally wrong name!
    I wonder if any menus still exist from those restaurants? Someone should try making an archive of old menus, but what a challenge…
    I stayed in Rosoff’s Hotel in the 90s- it was $45 a night, and quite clean. Where can you stay in Manhattan for that kind of money these days? (Rhetorical question)

    Reply
    1. B.P. Post author

      $45 per night in Manhattan…. I don’t think you can get a Super 8 for that kind of money anywhere. Thanks for the kind words Herbert.

      Reply
  2. Henry Voigt

    I enjoyed this post very much. I recently discovered a small menu from the Carlos and and would like to put it on my blog but need other images to go with it. May I have your permission to use your postcard of the Carlos on on my blog?

    Reply
  3. jgfox

    Thanks SO MUCH. We were married at Rosoff’s in June 1966. It was a small wedding party of 41. The entrees cost $8 and the total bill with a generous tip was $450. That was a lot for someone making $100- week … but it was great food and great service. I wasn’t aware of its history until I read about it here. Keep up the Great work! Gary in Princeton Junction, NJ

    Reply

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