Increase Your Bust Ad – 1915

Same Scam As Today, Perpetrated 100 Years Ago

Ad Increase Your Bust world almanac 1915 0115

World Almanac 1915 ad

Before plastic surgery and breast implants became the way to change your natural assets, there were charlatans preying upon young girls and women’s insecurities. Growing up I remember reading magazines in the 1970’s and 80’s and constantly seeing the ads saying you can increase your bust size with creams, ointments or exercises. Most of the ads did not describe exactly how the transformation would occur.

Well this scam has been going on for a lot longer than you may think .

This full page advertisement above from the 1915 World Almanac placed by Mrs. Louise Ingram of Toledo, Ohio proclaims to the hopeful, that they can attain a bust of beautiful proportions, firmness, and exquisite development by writing to her.

The ads Mrs. Ingram took out in newspapers and magazines from 1912-1915 taunt women with jabs like, “Why should any woman neglect an opportunity to escape the pain and heartache of being skinny, scrawny, and unattractive in body? For why should there be that pitiful aspect – the face of a woman and the form of a man?”

ad mrs louise ingram bust developmentIf you replied, a sales pitch would arrive in your mailbox to sell you a concoction that would accomplish absolutely nothing but separate you from your money.

No, you would not get a perfect bust and figure, but you would be counted on not to tell anyone that you fell for such quackery and Mrs. Ingram would continue her scamming ways.

So not that much has changed in 100 years, the scams have mostly migrated from print to the internet and now the hucksters have doubled the playing field. While continuing to sell “increase your bust” devices and creams, they have tapped into the self-perceived shortcomings of men.

Insecurities will always fuel this market and so the ads will continue. As David Hannum, not P.T. Barnum said, “There’s a sucker born every minute.”

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