Bikini Clad Paris Models Shock Their Minds And Bodies – 1949

French Models Get Minds And Bodies In Shape

Paris Models splash water for exercise 1949

This must have been taken for one of those slow news days when a photo editor thought a cheesecake photograph might be better than a boring news story. Even though it is slightly bizarre, I imagine this did not run in too many newspapers. It shows two French models in bikinis and is dated May 22, 1949. The caption says: “Paris – To shock the body and nervous system into shape they pick up great buckets of ice water and dash each other with the frigid contents. Acme News Photo.”

It looks as if the models are actually in a sauna, so what might seem to be a cruel way to “shock the body and nervous system” is quite apropos.

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